//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Sesé, F. Javier"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenorientierung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
13
Relationship marketing
13
Consumer behaviour
11
Konsumentenverhalten
11
Customer satisfaction
4
Dienstleistungsqualität
4
Distribution channel
4
Financial services
4
Finanzdienstleistung
4
Kundenzufriedenheit
4
Service quality
4
Vertriebsweg
4
Customer value
3
Kundenbindungsprogramm
3
Kundenwert
3
Loyalty program
3
Marketing management
3
Marketingmanagement
3
financial services
3
B-to-B-Marketing
2
Business-to-business marketing
2
Customer profitability
2
Lieferantenmanagement
2
Supplier relationship management
2
customer profitability
2
Access regulation
1
Austauschtheorie
1
B2B marketing
1
Bank
1
Bankgeschäft
1
Banking services
1
Beschwerdemanagement
1
Bibliometrics
1
Bibliometrie
1
Business-to-Business (B2B)
1
Complaint handling
1
Complaint management
1
Congruency fit theory
1
Consent to direct marketing
1
Customer behavior
1
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
1
Book section
1
Language
All
English
13
Author
All
Sesé, F. Javier
Han, Heesup
37
Hollebeek, Linda D.
34
Kumar, V.
27
Thaichon, Park
24
Loureiro, Sandra Maria Correia
20
Kumar, Vikas
19
Prentice, Catherine
19
Quach, Sara
19
Rather, Raouf Ahmad
19
Gil Saura, Irene
18
Mattila, Anna S.
18
Palmatier, Robert W.
18
Svensson, Göran
18
Ahn, Jiseon
17
Itani, Omar S.
17
Khan, Imran
17
Vrontis, Demetris
17
Bruhn, Manfred
16
Klaus, Philipp
16
Rahman, Zillur
16
Roy, Sanjit
16
So, Kevin Kam Fung
16
Grewal, Dhruv
15
Balaji, M. S.
14
Japutra, Arnold
14
Karjaluoto, Heikki
14
Agnihotri, Raj
13
Chatterjee, Sheshadri
13
Homburg, Christian
13
Johnson, Lester W.
13
Leckie, Civilai
13
Verhoef, Peter C.
13
Wong, IpKin Anthony
13
Casidy, Riza
12
Gong, Taeshik
12
Harrigan, Paul
12
King, Ceridwyn
12
Ruyter, Ko de
12
Sarkar, Abhigyan
12
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research
2
Journal of service research : JSR
2
Customer engagement marketing
1
European management review : the journal of the European Academy of Management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Service business
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
2
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
3
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
4
Channel habits and the development of successful customer-firm relationships in services
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Patrício, Lia
- In:
Journal of service research
23
(
2020
)
4
,
pp. 456-475
Persistent link: https://www.econbiz.de/10012391608
Saved in:
5
Multichannel integration along the customer journey : a systematic review and research agenda
Gao, Lily
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
The service industries journal
40
(
2020
)
15/16
,
pp. 1087-1118
Persistent link: https://www.econbiz.de/10012403818
Saved in:
6
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
7
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
8
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
9
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
10
Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 276-290
Persistent link: https://www.econbiz.de/10011665396
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->