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ECONIS (ZBW)
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RePEc
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1
Unlimited testing : let's test your emails with AI
Nguyen Nguyen
;
Johnson, Joseph
;
Tsiros, Michael
- In:
Marketing science
43
(
2024
)
2
,
pp. 419-439
Persistent link: https://www.econbiz.de/10014529230
Saved in:
2
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
3
Customers' acceptance of digital marketing techniques : the impact of search engine, e-mail, and social media marketing
Altarifi, Shadi
;
Al-Quran, Ali Zakariya Farhan
; …
- In:
International journal of business innovation and …
34
(
2024
)
3
,
pp. 327-341
Persistent link: https://www.econbiz.de/10015062920
Saved in:
4
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
5
How to improve the performance of email marketing campaigns? : a field experiment using the authority principle to improve email performance
Defau, Laurens
;
Zauner, Alexander
;
Sycik, Anna
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 187-194
Persistent link: https://www.econbiz.de/10014364910
Saved in:
6
Using born-digital archives for business history : EMCODIST and the case of e-mail
Kirsch, David A.
;
Decker, Stephanie
;
Nix, Adam
;
Jain, …
- In:
Management & organizational history : M&OH
18
(
2023
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10014320113
Saved in:
7
Philanthropy scandals and regular donations : the role of email marketing communications
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1592-1619
Persistent link: https://www.econbiz.de/10014450076
Saved in:
8
Do supermarkets' emails have any value for their customers? : the effect of emails' content and interestingness on customers' attitude and engagement
Rodriguez, Virginie
;
Sangle-Ferriere, Marion
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371703
Saved in:
9
Newly subscribed! : effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding : evidence from clickstream and subscription data
Kim, Su Jung
;
Kim, Ho
;
Choi, Jaewon R.
;
Malthouse, Edward C.
- In:
The journal of media economics
35
(
2023
)
3/4
,
pp. 87-107
Persistent link: https://www.econbiz.de/10014636064
Saved in:
10
Spam review detection using LSTM autoencoder : an unsupervised approach
Saumya, Sunil
;
Singh, Jyoti Prakash
- In:
Electronic commerce research
22
(
2022
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10013169416
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