//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Advertising planning"
~subject:"Media industries"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeträger"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Media industries
Theorie
Werbeträger
49
Advertising media
45
Werbung
23
Advertising
22
Werbewirkung
14
Advertising effects
13
Internet marketing
13
Mediensektor
13
Online-Marketing
13
Werbeplanung
11
Communication media
10
Kommunikationsmedien
10
Marketing management
10
Marketingmanagement
10
Consumer behaviour
9
Konsumentenverhalten
9
Marketing
8
Brand management
7
Markenführung
7
media planning
6
Deutschland
5
Germany
5
Media usage
5
Mediennutzung
5
Theory
5
USA
4
United States
4
Celebrity endorsement
3
Celebrity-Werbung
3
Erfolgsfaktor
3
Media mix
3
Mediamix-Strategie
3
Success factor
3
advertising
3
Advertising industry
2
Competitive advantage
2
Computer operations
2
more ...
less ...
Online availability
All
Undetermined
Free
10
Type of publication
All
Article
16
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Lehrbuch
1
Nachruf
1
Non-commercial literature
1
Textbook
1
Working Paper
1
more ...
less ...
Language
All
English
19
German
6
Author
All
Huber, Frank
2
Abadi, Mahdieh Ghani
1
Abedi, Vahideh Sadat
1
Aghdaie, Mohammad Hasan
1
Aleksandrovs, Leonids
1
Barrio-García, Salvador del
1
Barros, Pedro Pita
1
Behzadian, Majid
1
Block, Martin P.
1
Chan-Olmsted, Sylvia M.
1
Cheon, Deokhee
1
Danaher, Peter J.
1
Dens, Nathalie
1
Diehl, Sandra
1
Eliaz, Kfir
1
Goos, Peter
1
Gustafsson, Karl Erik
1
Jones, John Philip
1
Kamakura, Wagner A.
1
Kang, Inwon
1
Kind, Hans Jarle
1
Kircher, Heike
1
Koinig, Isabell
1
Koslow, Scott
1
Kouki-Block, Monia
1
Könecke, Thomas
1
Luque Martínez, Teodoro
1
Marty, Linda
1
Marx, Anne
1
Matthes, Isabel
1
Melesko, Stefan
1
Meyer, Frederik
1
Nilssen, Tore
1
Ots, Mart
1
Pelsmacker, Patrick de
1
Regier, Stefanie
1
Rossiter, John R.
1
Roux, Amarentia Thérèse
1
Roux, Thérèse
1
Salmon, Charles T.
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
5
Journal of media business studies
3
Discussion paper / Centre for Economic Policy Research
1
Group decision and negotiation
1
International journal of advertising : the review of marketing communications
1
JMM : the international journal on media management
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of the Operational Research Society : OR
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Service business
1
Springer eBook Collection / Business and Economics
1
Topics in economic analysis & policy
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
2
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
3
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
4
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
5
A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del
;
Kamakura, Wagner A.
; …
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
Saved in:
6
On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart
;
Weibull, Lennart
;
Melesko, Stefan
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012176975
Saved in:
7
Drifting between counting atoms and telling stories : quantitative and qualitative ambient ooh media planning guidelines for emerging economies
Roux, Thérèse
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012201007
Saved in:
8
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
9
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
10
Developing a group decision support system for advertising media evaluation : a case in the Middle East
Tafreshi, Parham Fami
;
Aghdaie, Mohammad Hasan
; …
- In:
Group decision and negotiation
25
(
2016
)
5
,
pp. 1021-1048
Persistent link: https://www.econbiz.de/10011549342
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->