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~subject:"Brand trust"
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Search: subject_exact:"Markentreue"
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Brand trust
Markentreue
378
Brand loyalty
367
Consumer behaviour
315
Konsumentenverhalten
315
Brand management
307
Markenführung
307
Beziehungsmarketing
292
Relationship marketing
292
Markenimage
242
Brand image
241
Brand
229
Markenartikel
229
brand loyalty
93
Social Web
89
Social web
89
Customer satisfaction
84
Kundenzufriedenheit
84
Internet marketing
70
Online-Marketing
70
Confidence
48
Vertrauen
48
Emotion
40
Kundenbindung
34
Customer retention
30
Customer integration
25
Kundenintegration
25
Personality psychology
25
Persönlichkeitspsychologie
25
Hotel industry
20
Hotellerie
20
Viral marketing
20
Virales Marketing
20
Einzelhandel
17
brand trust
17
Retail trade
16
Advertising effects
15
Werbewirkung
15
Marketing management
14
Structural equation model
14
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Abratt, Russell
2
Quaye, Emmanuel Silva
2
Akoglu, Halil Erdem
1
Aljuhmani, Hasan Yousef
1
Amelia, Maria Veronica
1
Anabila, Peter
1
Anantharaman, Rajesh
1
Aureliano-Silva, Leonardo
1
Bae, Byung Ryul
1
Bayram, Pelin
1
Chinomona, Richard
1
Dang Ha Anh Le
1
Das, Dolly
1
Deale, Cynthia S.
1
Dinh Toan Nguyen
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Guo, Rui
1
Han, Heesup
1
Huan Quang Ngo
1
Huang, Chao-Chin
1
Jee, Yongseok
1
Johnson, Lester W.
1
Kesharwani, Ankit
1
Kim, Sung-Eun
1
Kim, Youn-Kyung
1
Konuk, Faruk Anıl
1
Le Thanh Tiep
1
Leckie, Civilai
1
Lee, Ho Jin
1
Lee, Jaeyong
1
Lee, Seung Hyun
1
Li, Caroline Bingxin
1
Linh Giang Truong
1
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1
Lo, Pei-San
1
Meissner, Svenja
1
Mishra, Mukesh Kumar
1
Ngan Giang Truong
1
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Asia Pacific journal of marketing and logistics
3
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
African journal of economic and management studies : AJEMS
1
Benchmarking : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of emerging markets
1
International journal of sports marketing & sponsorship
1
Journal of Indian business research
1
Journal of business ethics : JOBE
1
Journal of financial services marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of revenue and pricing management
1
Management decision
1
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ECONIS (ZBW)
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1
Contribution of corporate social responsibility on SMEs' performance in an emerging market – the mediating roles of brand trust and brand loyalty
Le Thanh Tiep
;
Huan Quang Ngo
;
Aureliano-Silva, Leonardo
- In:
International journal of emerging markets
18
(
2023
)
8
,
pp. 1868-1891
Persistent link: https://www.econbiz.de/10014333942
Saved in:
2
Trustworthy brand signals, price fairness and organic food restaurant brand loyalty
Konuk, Faruk Anıl
- In:
Management decision
61
(
2023
)
10
,
pp. 3035-3052
Persistent link: https://www.econbiz.de/10014428469
Saved in:
3
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
8
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
9
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
10
Antecedents of brand loyalty in South African retail banking
Taoana, Mokgadi Cleopatra
;
Quaye, Emmanuel Silva
; …
- In:
Journal of financial services marketing
27
(
2022
)
2
,
pp. 65-80
Persistent link: https://www.econbiz.de/10013270395
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