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~accessRights:"restricted"
~subject:"Digital goods"
~subject:"Medienwirtschaft"
~subject:"Unternehmen"
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Search: subject_exact:"Content management"
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Digital goods
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Content Management
127
Content management
117
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61
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61
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47
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46
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20
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20
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2
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
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Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Optimal IP-based content provision model for digital content platforms
Yang, Liyuan
;
Li, Zhiyong
;
Nan, Guofang
;
Li, Dahui
;
Li, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014434736
Saved in:
3
Mirroring digital content marketing framework : capturing providers' perspectives through stimuli assessment and behavioural engagement response
Filipovic, Jelena
;
Arslanagić-Kalajdžić, Maja
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2173-2198
Persistent link: https://www.econbiz.de/10014448334
Saved in:
4
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
5
B2B digital content marketing in uncertain situations : a systematic review
Yaghtin, Shahrzad
;
Safarzadeh, Hossein
;
Zand, Mehdi Karimi
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1852-1866
Persistent link: https://www.econbiz.de/10013401990
Saved in:
6
Monetization of digital content : drivers of revenue on Q&A platforms
Ye, Hua
;
Yang, Xueping
;
Wang, Xinwei
;
Stratopoulos, …
- In:
Journal of management information systems : JMIS
38
(
2021
)
2
,
pp. 457-483
Persistent link: https://www.econbiz.de/10012624133
Saved in:
7
Content Management - für welche Kommunikationswege? : Strategien der Stakeholderansprache in einer digitalisierten Welt
Mast, Claudia
;
Spachmann, Klaus
-
2020
Persistent link: https://www.econbiz.de/10012212704
Saved in:
8
The impact of digitization on content markets : prices, profit, and social welfare
Shivendu, Shivendu
;
Zhang, Alan Ran
- In:
MIS quarterly
44
(
2020
)
4
,
pp. 1905-1956
Persistent link: https://www.econbiz.de/10012404010
Saved in:
9
Vertical integration and zero-rating interplay : an economic analysis of ad-supported and ad-free digital content
Cho, Soohyun
;
Qiu, Liangfei
;
Bandyopadhyay, Subhajyoti
- In:
Journal of management information systems : JMIS
37
(
2020
)
4
,
pp. 988-1014
Persistent link: https://www.econbiz.de/10012414511
Saved in:
10
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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