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Markenimage
Konsumentenverhalten
27,430
Consumer behaviour
27,429
Customer satisfaction
5,366
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5,365
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5,131
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5,131
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3,980
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3,979
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3,529
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3,529
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3,459
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2,531
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2,518
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2,044
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2,007
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1,897
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1,891
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1,834
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1,830
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1,792
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1,679
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1,677
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1,641
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1,641
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1,613
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1,589
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1,396
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1,374
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1,374
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1,266
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1,263
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1,055
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Guzman, Francisco
17
Han, Heesup
17
Loureiro, Sandra Maria Correia
17
Japutra, Arnold
16
Diamantopoulos, Adamantios
15
Bang, Nguyen
14
Melewar, T. C.
14
Sarkar, Abhigyan
14
Ekinci, Yuksel
13
Phau, Ian
13
Sarkar, Juhi Gahlot
13
Paul, Justin
12
Sreejesh, S.
11
Liu, Chih-Hsing
10
Park, Jungkun
10
Foroudi, Pantea
9
Gil Saura, Irene
9
Torres, Ivonne M.
9
Veloutsou, Cleopatra
9
Zúñiga, Miguel Ángel
9
Casidy, Riza
8
Dens, Nathalie
8
Hyun, Sunghyup Sean
8
Johnson, Lester W.
8
Joshi, Richa
8
Khan, Imran
8
King, Ceridwyn
8
Ko, Eunju
8
Kumar, Vikas
8
Kunkel, Thilo
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Pelsmacker, Patrick de
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Rahman, Zillur
8
Yadav, Rajan
8
Ahn, Jiseon
7
Augusto, Mário Gomes
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Balabanis, George
7
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7
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7
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Society for Consumer Psychology.
1
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Journal of business research : JBR
297
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194
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139
Asia Pacific journal of marketing and logistics
69
Journal of marketing communications
64
Journal of international consumer marketing
54
Psychology & marketing
49
International journal of hospitality management
46
Journal of Islamic marketing
41
Journal of promotion management : innovations in planning and applied research
41
International marketing review
40
Marketing intelligence & planning
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of strategic marketing
37
European journal of marketing : EJM
33
International journal of consumer studies
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of travel and tourism marketing
32
International journal of advertising : the review of marketing communications
31
Marketing letters : a journal of research in marketing
30
International journal of internet marketing and advertising : IJIMA
28
Journal of global marketing
28
SpringerLink / Bücher
28
Journal of fashion marketing and management
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of the Academy of Marketing Science
26
The journal of consumer marketing
26
European journal of marketing
25
International journal of advertising : the quarterly review of marketing communications
25
Journal of hospitality marketing & management
24
Journal of promotion management : JPM
24
Global business review
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing
23
Tourism management : research, policies, practice
21
Young consumers : insight and ideas for responsible marketers
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
International journal of contemporary hospitality management
19
International journal of market research
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ECONIS (ZBW)
3,463
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1
Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Yao, Qi
;
Kuai, Ling
;
Jiang, Lan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 734-753
Persistent link: https://www.econbiz.de/10014428169
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2
Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen
;
Xiong, Wei
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
Saved in:
3
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
4
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
5
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
6
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
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7
How does ergo-functional value resonance enhance intention to use? : An SDL perspective
Rini, Gilang Puspita
;
Ferdinand, Augusty Tae
- In:
International journal of innovation and technology …
21
(
2024
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014495773
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8
Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Liu, Hui-Ling
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
Saved in:
9
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
10
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
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