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~accessRights:"restricted"
~subject:"Mobile Marketing"
~subject:"Mobile apps"
~subject:"United States"
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Mobile Marketing
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711
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711
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299
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277
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277
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207
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37
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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8
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6
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5
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3
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3
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1
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
2
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
3
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
4
Switching decision, timing, and app performance : an empirical analysis of mobile app developers' switching behavior between monetization strategies
Lee, Young-Jin
;
Ghasemkhani, Hossein
;
Xie, Karen
;
Tan, Yong
- In:
Journal of business research : JBR
127
(
2021
),
pp. 332-345
Persistent link: https://www.econbiz.de/10012494386
Saved in:
5
The causal effects of online dating apps : evidence from U.S. colleges
Buyukeren, Berkeren
;
Makarin, Alexey
;
Xion, Heyu
-
2023
Persistent link: https://www.econbiz.de/10014335542
Saved in:
6
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
7
Relevant markets and market power of mobile apps
Kawaguchi, Kohei
;
Kuroda, Toshifumi
;
Sato, Susumu
- In:
Japan and the world economy : international journal of …
67
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014384271
Saved in:
8
Brand competitiveness and resilience to exogenous shock : usage of smartphone apps during the COVID-19 pandemic
Katsumata, Sotaro
;
Nishimoto, Akihiro
;
Kannan, P. K.
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371760
Saved in:
9
The effects of app-related factors on app stickiness : the role of cognitive and emotional app relationship quality
Alnawas, Ibrahim
;
Al Khateeb, Amr
;
El Hedhli, Kamel
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014372634
Saved in:
10
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
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