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~accessRights:"restricted"
~subject:"Mobile Marketing"
~subject:"Relationship marketing"
~subject:"United States"
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Mobile Marketing
Relationship marketing
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Mobile Anwendung
711
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711
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300
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278
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278
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208
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185
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42
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2
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2
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2
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2
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2
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7
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6
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3
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1
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1
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1
Handbook of Big Data and Analytics in Accounting and Auditing
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
2
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
3
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
4
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
5
The causal effects of online dating apps : evidence from U.S. colleges
Buyukeren, Berkeren
;
Makarin, Alexey
;
Xion, Heyu
-
2023
Persistent link: https://www.econbiz.de/10014335542
Saved in:
6
Modeling customer experience with public sector smartphone apps : a mixed methods study in the UAE
AlJanahi, Alia
;
Parahoo, Sanjai Kumar
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 813-827
Persistent link: https://www.econbiz.de/10014437256
Saved in:
7
The impact of utilitarian, social and hedonic values on hotel booking mobile app engagement and loyalty : a comparison of generational cohorts
Vayghan, Saeed
;
Baloglu, Dennis
;
Baloglu, Seyhmus
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1990-2011
Persistent link: https://www.econbiz.de/10014445538
Saved in:
8
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
9
Customer engagement outcomes in mobile applications : self-congruence as a moderator
Khan, Imran
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372561
Saved in:
10
The effects of app-related factors on app stickiness : the role of cognitive and emotional app relationship quality
Alnawas, Ibrahim
;
Al Khateeb, Amr
;
El Hedhli, Kamel
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014372634
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