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~isPartOf:"Working papers / Centre for Market driven Innovations : WP"
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07.08.1988
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De invloed van bedrijfstak- en markt-omstandigheden op de relatie tussen marktgerichtheid en bedrijfsprestatie
Langerak, Fred
;
Napel, J. M. ten
-
1997
Persistent link: https://www.econbiz.de/10000956239
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2
How the service function can help industrial firms to become market driven
Langerak, Fred
;
Commandeur, Harry R.
;
Napel, J. M. ten
-
1995
Persistent link: https://www.econbiz.de/10000924072
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3
A marketing manager's view on successful high tech launch strategies
Hultink, Erik J.
-
1994
Persistent link: https://www.econbiz.de/10013421254
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4
Predicting new product success and failure : the impact of launch strategy and market characteristics
Hultink, Erik J.
-
1994
Persistent link: https://www.econbiz.de/10013421278
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5
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
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6
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
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7
1985 AMA educators' proceedings
Lusch, Robert F.
(
contributor
)
-
American Marketing Association
-
1985
Persistent link: https://www.econbiz.de/10001548945
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8
1984 AMA educators' proceedings
Belk, Russell W.
(
contributor
)
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American Marketing Association
-
1984
Persistent link: https://www.econbiz.de/10001548951
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9
1983 AMA educators' proceedings
Murphy, Patrick E.
(
contributor
)
-
American Marketing Association
-
1983
Persistent link: https://www.econbiz.de/10001477602
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