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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International studies of management and organization"
~isPartOf:"The journal of services marketing"
~subject:"Brand management"
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Brand management
Brand architecture
15
Markenarchitektur
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Markenführung
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Corporate reputation
8
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8
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4
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Melewar, T. C.
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Asia Pacific journal of marketing and logistics
International studies of management and organization
The journal of services marketing
The journal of brand management : an international journal
52
Journal of business research : JBR
19
SpringerLink / Bücher
13
The journal of product & brand management
13
European journal of marketing : EJM
11
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Working paper series / Bradford University School of Management
5
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Innovatives Markenmanagement
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Journal of strategic marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing intelligence & planning
4
International journal of contemporary hospitality management
3
Journal of general management
3
Manual of international marketing
3
The journal of business & industrial marketing
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate social responsibility and environmental management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marken- und Produktmanagement
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Qualitative market research : an international journal
2
Routledge studies in marketing
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Scandinavian journal of management
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Springer Gabler Research
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Sustainable Marketing Management : Grundlagen und Cases
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The IUP journal of brand management : IJBRM
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ECONIS (ZBW)
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
3
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
4
Corporate identity at the stakeholder group level
Glanfield, Keith
;
Saunders, John A.
;
Evanschitzky, Heiner
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 135-158
Persistent link: https://www.econbiz.de/10011675700
Saved in:
5
Shaping corporate brands : from product features to corporate mission
Pace, Stefano
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011675703
Saved in:
6
Advancing a citizenship approach to corporate branding : a societal view
Biraghi, Silvia
;
Gambetti, Rossella C.
;
Schultz, Don E.
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011675704
Saved in:
7
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
8
Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
Saved in:
9
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
10
The university branding game players, interests, politics
Aula, Hanna-Mari
;
Tienari, Janne
;
Wæraas, Arild
- In:
International studies of management and organization
45
(
2015
)
2
,
pp. 164-179
Persistent link: https://www.econbiz.de/10011286433
Saved in:
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