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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Psychology & marketing"
~subject:"United States"
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Search: subject_exact:"Werbekontaktanalyse"
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United States
Advertising effects
136
Werbewirkung
136
Consumer behaviour
59
Konsumentenverhalten
59
Advertising
42
Werbung
42
Psychology of advertising
26
Werbepsychologie
26
Brand management
24
Markenführung
24
Brand image
21
Markenimage
21
Internet marketing
19
Online-Marketing
19
Celebrity endorsement
18
Celebrity-Werbung
18
USA
16
Brand
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Markenartikel
13
Emotion
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advertising
10
Social Web
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Social web
8
Target group
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Zielgruppe
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Cognition
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Computerspiel
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Fernsehwerbung
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Kognition
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Marketing management
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Marketingmanagement
6
Perception
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Sponsoring
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Sponsorship
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Television advertising
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Video game
6
Wahrnehmung
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Baker, Gary A.
1
Bruner, Gordon C.
1
Chartrand, Tanya L.
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Fang, Yu-Hui
1
Gollan, Tobias
1
Goodrich, Kendall
1
Griffin, W. Glenn
1
Hamilton Rice, Dan
1
Hu, Michael Y.
1
Hwang, Jang-sun
1
Jewell, Robert D.
1
Kim, Moontae
1
Knibb, Jana Nekesa
1
Lee, Byung-kwan
1
Lee, Wei-na
1
Loock, Neal Van
1
Mao, En
1
McMillan, Sally J.
1
McQuarrie, Edward F.
1
Moulard, Julie Guidry
1
Nasco, Suzanne Altobello
1
Phillips, Barbara J.
1
Popp Garrity, Carolyn
1
Quaquebeke, Niels van
1
Reeves, Robert A.
1
Sompel, Dieneke Van de
1
Stanyer, Mike
1
Strutton, David
1
Taylor, Kimberly A.
1
Tran, Gina A.
1
Truluck, Chris S.
1
Van Vaerenbergh, Yves
1
Vermeir, Iris
1
Wiener, Hillary J. D.
1
Yeh, Marie A.
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Zenker, Sebastian
1
Zhang, Jing
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Breaking new ground in theory and practice
Psychology & marketing
Journal of advertising research
67
Journal of advertising : official publication of the American Academy of Advertising
49
International journal of advertising : the quarterly review of marketing communications
19
Journal of promotion management : JPM
13
Journal of marketing communications
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of current issues and research in advertising : JCIRA
9
Working paper / National Bureau of Economic Research, Inc.
9
American journal of agricultural economics
8
Journal of business research : JBR
8
Journal of marketing
7
Health marketing quarterly
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The journal of consumer marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
NICPRE / National Institute for Commodity Promotion Research and Evaluation
5
Advertising and violence : concepts and perspectives
4
Advertising, promotion, and new media
4
Asia Pacific journal of marketing and logistics
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of electronic commerce research : JECR
4
Journal of fashion marketing and management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
Services marketing quarterly
4
Young consumers : insight and ideas for responsible marketers
4
AEM research bulletin
3
CESifo working papers
3
European journal of marketing : EJM
3
Faculty & research / Insead : working paper series
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of advertising : the review of marketing communications
3
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ECONIS (ZBW)
16
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1
Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives
Fang, Yu-Hui
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011637205
Saved in:
2
From online motivations to ad clicks and to behavioral intentions : an empirical study of consumer response to social media advertising
Zhang, Jing
;
Mao, En
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 155-164
Persistent link: https://www.econbiz.de/10011448927
Saved in:
3
What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry
;
Popp Garrity, Carolyn
;
Hamilton …
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
Saved in:
4
How visual brand identity shapes consumer response
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10010341740
Saved in:
5
Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing
Zenker, Sebastian
;
Gollan, Tobias
;
Quaquebeke, Niels van
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 184-202
Persistent link: https://www.econbiz.de/10010341744
Saved in:
6
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Saved in:
7
The effect of voice quality on ad efficacy
Wiener, Hillary J. D.
;
Chartrand, Tanya L.
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 509-517
Persistent link: https://www.econbiz.de/10010382587
Saved in:
8
Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.
;
Jewell, Robert D.
;
Hu, Michael Y.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
Saved in:
9
Cry, laugh, or fight : the impact of the advertising image and disease target match on consumers' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana Nekesa
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10009737742
Saved in:
10
Celebrity worship, materialism, compulsive buying, and the empty self
Reeves, Robert A.
;
Baker, Gary A.
;
Truluck, Chris S.
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 674-679
Persistent link: https://www.econbiz.de/10009615240
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