//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Tourism management : research, policies, practice"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
144
Online-Marketing
144
Social Web
93
Social web
93
Consumer behaviour
44
Konsumentenverhalten
44
Social media
43
Viral marketing
38
Virales Marketing
38
Brand management
32
Markenführung
32
Tourism marketing
30
Tourismusmarketing
30
Beziehungsmarketing
21
Online retailing
21
Online-Handel
21
Relationship marketing
21
Tourism
21
Tourismus
21
Brand image
20
Destination management
20
Destinationsmanagement
20
Holiday behaviour
20
Markenimage
20
Urlaubsverhalten
20
Website
15
Hotel industry
14
Hotellerie
14
Online reviews
13
Tourism industry
11
Tourismuswirtschaft
11
E-commerce
10
Electronic Commerce
10
Social network
10
Soziales Netzwerk
10
Customer satisfaction
9
Kundenzufriedenheit
9
Advertising effects
8
Twitter
8
Werbewirkung
8
more ...
less ...
Online availability
All
Undetermined
92
Type of publication
All
Article
144
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
144
Conference paper
6
Konferenzbeitrag
6
Case study
2
Fallstudie
2
Language
All
English
144
Author
All
Okumus, Fevzi
4
Bilgihan, Anil
3
Gretzel, Ulrike
3
Nicolau, Juan Luis
3
Bizzi, Lorenzo
2
Bruning, Patrick F.
2
Campbell, Colin L.
2
Campo, Sara
2
Haenlein, Michael
2
Jiménez-Barreto, Jano
2
Kaplan, Andreas M.
2
Kim, Jong Min
2
Li, Gang
2
Li, Hengyun
2
Lin, Hsin-Chen
2
Mangold, W. Glynn
2
Mariani, Marcello M.
2
Morrison, Alastair M.
2
Nusair, Khaldoon
2
O'Connor, Kimberly W.
2
Pan, Bing
2
Paniagua, Jordi
2
Parise, Salvatore
2
Pitt, Leyland F.
2
Rubio Benito, Natalia
2
Sashittal, Hemant Chaitanya
2
Schmidt, Gordon B.
2
Shin, Seunghun
2
Swarna, Hepsi
2
Taheri, Babak
2
Teixeira, Thales
2
Yu, Chung-En
2
Alzua-Sorzabal, Aurkene
1
Anaya-Sánchez, Rafael
1
Andreu, Luisa
1
Aranda, Evangelina
1
Avello, Maria
1
Balagué, Christine
1
Bao, Jigang
1
Barcelos, Renato Hübner
1
more ...
less ...
Published in...
All
Business horizons
Harvard business review : HBR
Tourism management : research, policies, practice
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
198
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
International journal of business information systems : IJBIS
44
Journal of hospitality marketing & management
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
more ...
less ...
Source
All
ECONIS (ZBW)
144
Showing
1
-
10
of
144
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
2
Relaxing or challenging? : how social crowding influences the effectiveness of activity-based destination advertising
Xue, Nan (Iris)
;
Liu, Xing
;
Wan, Lisa C.
;
Hou, Yuansi
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457629
Saved in:
3
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
4
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
5
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
6
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
7
The 'magic of filter' effect : examining value co-destruction of social media photos in destination marketing
Xie, Chaowu
;
Yu, Jun
;
Huang, Songshan
;
Zhang, Kun
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304469
Saved in:
8
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
9
The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.
;
Bogers, Marcel L. A. M.
- In:
Business horizons
66
(
2023
)
1
,
pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
Saved in:
10
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->