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~isPartOf:"Business organizations and collaborative web : practices, strategies and patterns"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of internet commerce"
~subject:"Relationship marketing"
~subject:"customer engagement"
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Relationship marketing
customer engagement
Customer integration
26
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Business organizations and collaborative web : practices, strategies and patterns
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of internet commerce
Journal of business research : JBR
83
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The service industries journal
19
Journal of strategic marketing
18
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Journal of marketing management : MM
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Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of the Academy of Marketing Science
13
Service business
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Handbook of research on customer engagement
11
Journal of service research
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Marketing intelligence & planning
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Tourism management : research, policies, practice
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
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Journal of marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Services marketing quarterly
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The journal of brand management : an international journal
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Business horizons
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European journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing theory
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Cogent business & management
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Gabler Edition Wissenschaft
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International journal of innovation management
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ECONIS (ZBW)
17
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1
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
2
Relational dynamics between customer engagement, brand experience, and customer loyalty : an empirical investigation
Rasool, Aaleya
;
Shah, Farooq Ahmad
;
Tanveer, Muhammad
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 273-292
Persistent link: https://www.econbiz.de/10012549662
Saved in:
3
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
4
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
5
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
6
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
7
The role of telepresence and user engagement in co-creation value and purchase intention: online retail context
Algharabat, Raed Salah
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011987401
Saved in:
8
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
Saved in:
9
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
Saved in:
10
Atypical shifts post-failure : influence of co-creation on attribution and future motivation to co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 64-81
Persistent link: https://www.econbiz.de/10011695225
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