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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Service business"
~subject:"Betriebliche Wertschöpfung"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Betriebliche Wertschöpfung
Konsumentenverhalten
Customer integration
44
Kundenintegration
44
Beziehungsmarketing
23
Relationship marketing
23
Value creation
17
Consumer behaviour
14
Dienstleistungsqualität
10
Service quality
10
Customer satisfaction
9
Kundenzufriedenheit
9
Value co-creation
9
Customer value
7
Kundenwert
7
Social Web
7
Social web
7
Customer engagement
6
Customer participation
6
Brand management
5
Co-creation
5
Markenführung
5
Brand image
4
Dienstleistungssektor
4
Gesundheitsversorgung
4
Gesundheitswesen
4
Health care
4
Health care system
4
Innovation
4
Markenimage
4
Service industry
4
Service-Dominant Logic
4
Service-dominant logic
4
Viral marketing
4
Virales Marketing
4
Dienstleistung
3
E-commerce
3
Electronic Commerce
3
Firm performance
3
Holiday behaviour
3
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26
Free
3
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Article
30
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Article in journal
28
Aufsatz in Zeitschrift
28
Aufsatz im Buch
2
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2
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English
30
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All
Le Nguyen Hau
4
Chen, Yu Hsin
2
Keng, Ching-Jui
2
Pham Ngoc Thuy
2
AbouAish, Ehab
1
Bouchet, Patrick
1
Cabiddu, Francesca
1
Calder, Bobby J.
1
Cambra-Fierro, Jesús
1
Chen, Ye-Li
1
Chirumalla, Koteshwar
1
Chou, Cindy Yunhsin
1
Chou, Hsin-Hui
1
Elsharnouby, Mohamed H.
1
Elsharnouby, Tamer H.
1
Fathy, Doaa
1
Fiore, Ann Marie
1
Frau, Moreno
1
Frigau, Luca
1
Haapasalo, Harri
1
Hollebeek, Linda D.
1
Hong, Soon Goo
1
Huang, Chao-Chin
1
Huang, Chin Hsiu
1
Huang, Guihai
1
Ishizuka, Chikako
1
Ji, Chunli
1
Joo, Jaehun
1
José Quero, María
1
Jun, Jongkun
1
Kelleher, Carol
1
Kim, Insin
1
Kishi, Yasuyuki
1
Koronaki, Eirini
1
Kumar, V.
1
Kuo-Che, Tseng
1
Kuula, Seppo
1
Lebrun, Anne-Marie
1
Lee, Donhee
1
Lee, Heejung
1
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Published in...
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Customer engagement marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Service business
Journal of business research : JBR
100
Journal of retailing and consumer services
67
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of service management
29
The journal of services marketing
29
International journal of hospitality management
28
The journal of business & industrial marketing
23
Journal of strategic marketing
21
Journal of marketing management : MM
20
The service industries journal
20
Technological forecasting & social change : an international journal
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of service theory and practice : JSTP
15
International journal of contemporary hospitality management
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of the Academy of Marketing Science
14
The journal of product & brand management
14
Tourism management : research, policies, practice
14
Marketing theory
13
International journal of technology marketing : IJTMkt
12
Journal of marketing
11
Journal of service theory and practice
11
SpringerLink / Bücher
11
International journal of consumer studies
10
International journal of innovation management
10
Journal of service research : JSR
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Marketing intelligence & planning
10
Public management review
10
European journal of marketing
9
Services marketing quarterly
9
The journal of brand management : an international journal
9
Business horizons
8
International journal of quality and service sciences
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
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ECONIS (ZBW)
30
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1
Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui
;
Huang, Chao-Chin
;
Tu, Pei-Yun
- In:
Service business
17
(
2023
)
2
,
pp. 607-632
Persistent link: https://www.econbiz.de/10014333845
Saved in:
2
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
3
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
4
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
5
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
6
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
7
Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement
Fathy, Doaa
;
Elsharnouby, Mohamed H.
;
AbouAish, Ehab
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 329-345
Persistent link: https://www.econbiz.de/10013286427
Saved in:
8
Is my design better? : a co-creation perspective for online fashion design
Zhang, Hao
;
Ma, Zengguang
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10013286432
Saved in:
9
How interaction experience enhances customer engagement in smart speaker devices? : the moderation of gendered voice and product smartness
Chen, Yu Hsin
;
Keng, Ching-Jui
;
Chen, Ye-Li
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 403-419
Persistent link: https://www.econbiz.de/10013286433
Saved in:
10
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
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