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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Service business"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Dienstleistungsqualität
Konsumentenverhalten
Customer integration
44
Kundenintegration
44
Beziehungsmarketing
23
Relationship marketing
23
Betriebliche Wertschöpfung
17
Value creation
17
Consumer behaviour
14
Service quality
10
Customer satisfaction
9
Kundenzufriedenheit
9
Value co-creation
9
Customer value
7
Kundenwert
7
Social Web
7
Social web
7
Customer engagement
6
Customer participation
6
Brand management
5
Co-creation
5
Markenführung
5
Brand image
4
Dienstleistungssektor
4
Gesundheitsversorgung
4
Gesundheitswesen
4
Health care
4
Health care system
4
Innovation
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Markenimage
4
Service industry
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Service-Dominant Logic
4
Service-dominant logic
4
Viral marketing
4
Virales Marketing
4
Dienstleistung
3
E-commerce
3
Electronic Commerce
3
Firm performance
3
Holiday behaviour
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Le Nguyen Hau
6
Pham Ngoc Thuy
5
Chen, Yu Hsin
2
Keng, Ching-Jui
2
AbouAish, Ehab
1
Calder, Bobby J.
1
Cambra-Fierro, Jesús
1
Chen, Ye-Li
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Elsharnouby, Mohamed H.
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Elsharnouby, Tamer H.
1
Fathy, Doaa
1
Fiore, Ann Marie
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Hollebeek, Linda D.
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Huang, Guihai
1
Iglesias Argu͏̈elles, Víctor
1
Ji, Chunli
1
Joo, Jaehun
1
Jun, Jongkun
1
Kim, Insin
1
Koronaki, Eirini
1
Kumar, V.
1
Lee, Heejung
1
Lee, Thaemin
1
Lee, Yuan
1
Mahrous, Abeer A.
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Mai Thi My‑Quyen
1
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Nguyen Bac Nguyen
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Notta, Ourania
1
Pansari, Anita
1
Park, Cheol
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Pham Ngoc Tram Anh
1
Sadachar, Amrut
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Customer engagement marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Service business
Journal of retailing and consumer services
62
Journal of business research : JBR
60
Journal of service management
25
International journal of hospitality management
21
The journal of services marketing
20
The service industries journal
19
Journal of the Academy of Marketing Science
13
The journal of product & brand management
13
Journal of marketing management : MM
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of strategic marketing
11
Marketing intelligence & planning
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of service research : JSR
9
Handbook of research on customer engagement
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of contemporary hospitality management
8
International journal of technology marketing : IJTMkt
8
Journal of marketing
8
Services marketing quarterly
8
European journal of marketing : EJM
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of quality and service sciences
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Public management review
7
Research policy : policy, management and economic studies of science, technology and innovation
7
The journal of business & industrial marketing
7
The journal of consumer marketing
7
Cogent business & management
6
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service theory and practice : JSTP
6
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ECONIS (ZBW)
22
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1
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
2
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
3
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
4
Enabling customer co-creation behavior at a distance : the case of patients using self-monitoring handheld devices in healthcare
Le Nguyen Hau
;
Pham Ngoc Thuy
- In:
Service business
16
(
2022
)
1
,
pp. 99-123
Persistent link: https://www.econbiz.de/10013172567
Saved in:
5
The dual outcomes of frontliner’s autonomous motivation and deep acting in service co-creation : a dyadic approach
Nguyen Hong Phuoc
;
Le Nguyen Hau
;
Pham Ngoc Thuy
- In:
Service business
16
(
2022
)
1
,
pp. 159-186
Persistent link: https://www.econbiz.de/10013172571
Saved in:
6
Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement
Fathy, Doaa
;
Elsharnouby, Mohamed H.
;
AbouAish, Ehab
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 329-345
Persistent link: https://www.econbiz.de/10013286427
Saved in:
7
How interaction experience enhances customer engagement in smart speaker devices? : the moderation of gendered voice and product smartness
Chen, Yu Hsin
;
Keng, Ching-Jui
;
Chen, Ye-Li
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 403-419
Persistent link: https://www.econbiz.de/10013286433
Saved in:
8
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
9
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
10
Mindful co-creation of transformative service for better well-being
Mai Thi My‑Quyen
;
Le Nguyen Hau
;
Pham Ngoc Thuy
- In:
Service business
14
(
2020
)
3
,
pp. 413-437
Persistent link: https://www.econbiz.de/10012304287
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