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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
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Search: subject:"Strategy"
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Subject
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Brand
Brand management
389
Markenführung
389
Consumer behaviour
341
Konsumentenverhalten
340
Brand image
281
Markenimage
281
Markenartikel
198
Preismanagement
187
Pricing strategy
187
Theorie
175
Theory
175
Beziehungsmarketing
101
Relationship marketing
101
USA
76
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75
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58
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58
Internet marketing
49
Online-Marketing
49
Innovation management
45
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45
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43
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43
Strategic management
42
Strategisches Management
42
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37
Schätzung
37
Brand loyalty
33
Advertising effects
32
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32
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Internationaler Markteintritt
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Guzman, Francisco
6
Fetscherin, Marc
4
Odoom, Raphael
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Broyles, S. Allen
2
Fang, Xiang
2
Grappi, Silvia
2
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2
Kennedy, Eric
2
Khan, Imran
2
Leingpibul, Thaweephan
2
Merrilees, Bill
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Rahman, Zillur
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sreejesh, S.
2
Taute, Harry A.
2
Trudeau H., Sabrina
2
Vera, Jorge
2
Abbott, Rachael
1
Abimbola, Temi
1
Abratt, Russell
1
Agrawal, Jagdish
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Ai, Di
1
Al Shebil, Saleh
1
Alcauter, Sarael
1
Aldabbas, Hazem
1
Alvarado-Karste, Diego
1
Alves, Alessandro Martins
1
Amelia, Maria Veronica
1
Amujo, Olusanmi
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
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Discussion paper / Centre for Economic Policy Research
The journal of product & brand management
Journal of business research : JBR
246
The journal of brand management : an international journal
237
Journal of retailing and consumer services
148
European journal of marketing : EJM
59
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
SpringerLink / Bücher
33
Journal of marketing
32
International journal of hospitality management
31
The journal of consumer marketing
29
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of fashion marketing and management
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of the Academy of Marketing Science
28
Journal of strategic marketing
27
Brands and branding
26
Business horizons
26
Journal of marketing management : MM
25
Journal of promotion management : JPM
25
International journal of consumer studies
24
Journal of international consumer marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of global marketing
23
Journal of retailing
23
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
International journal of advertising : the review of marketing communications
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
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ECONIS (ZBW)
200
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81
Effects of pronoun brand name perspective and positioning on brand attitude
Kachersky, Luke
;
Carnevale, Marina
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
Saved in:
82
Communicating product size using sound and shape symbolism
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
Saved in:
83
Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer
;
Jansen, Hans Christian
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
Saved in:
84
Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
85
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
86
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
87
Using the theory of planned behaviour to understand brand love
Hegner, Sabrina
;
Fenko, Anna
;
Teravest, Annemiek
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10011666437
Saved in:
88
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
89
The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
Saved in:
90
A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention : a cross-continent replication study
Taute, Harry A.
;
Sierra, Jeremy J.
;
Carter, Larry L.
; …
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011744448
Saved in:
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