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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Loyalty program"
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Search: subject_exact:"Relationship marketing"
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Loyalty program
Beziehungsmarketing
505
Relationship marketing
505
Lieferantenmanagement
209
Supplier relationship management
209
B-to-B-Marketing
151
Business-to-business marketing
151
Consumer behaviour
62
Konsumentenverhalten
62
Customer value
54
Kundenwert
54
Marketing management
49
Marketingmanagement
49
Salespeople
49
Verkaufspersonal
49
Theorie
43
Theory
43
Selling
42
Verkauf
42
Social Web
40
Social web
40
Customer satisfaction
38
Kundenzufriedenheit
38
Betriebliche Wertschöpfung
37
Value creation
37
Customer integration
36
Kundenintegration
36
Firm performance
33
Unternehmenserfolg
33
Business network
32
Lieferkette
32
Supply chain
32
Unternehmensnetzwerk
32
Confidence
31
Vertrauen
31
Brand management
29
Markenführung
29
Dienstleistungsqualität
27
Service quality
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Electronic Commerce
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Papenhoff, Heike
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Rese, Mario
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Wilke, Annika
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Bazargan, Amirhossein
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Bijmolt, Tammo H. A.
1
Daryanto, Ahmad
1
Gu, Wei
1
Karray, Salma
1
Keeling, Debbie Isobel
1
Koetterheinrich, Kim
1
Krafft, Manfred
1
Luan, Xiaoting
1
Ruyter, Ko de
1
Sesé, F. Javier
1
Shang, Jennifer
1
Song, Yanan
1
Viswanathan, Vijay
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Wetzels, Martin
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Zolfaghari, Saeed
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
European journal of operational research : EJOR
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
SpringerLink / Bücher
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
Dissertation Series CentER
2
European journal of marketing
2
Gabler Edition Wissenschaft
2
Handbuch Kundenbindungsmanagement
2
International journal of business innovation and research
2
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ECONIS (ZBW)
6
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1
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
2
Impact of loyalty program investment on firm performance : seasonal products with strategic customers
Gu, Wei
;
Luan, Xiaoting
;
Song, Yanan
;
Shang, Jennifer
- In:
European journal of operational research : EJOR
299
(
2022
)
2
,
pp. 621-630
Persistent link: https://www.econbiz.de/10013207149
Saved in:
3
"Buy n times, get one free" loyalty cards : are they profitable for competing firms? : a game theoretic analysis
Bazargan, Amirhossein
;
Karray, Salma
;
Zolfaghari, Saeed
- In:
European journal of operational research : EJOR
265
(
2018
)
2
,
pp. 621-630
Persistent link: https://www.econbiz.de/10011811462
Saved in:
4
Cross-Buying-Effekte in Multi-Partner-Bonusprogrammen
Rese, Mario
;
Papenhoff, Heike
;
Wilke, Annika
- In:
Effektives Customer Relationship Management : …
,
(pp. 307-319)
.
2017
Persistent link: https://www.econbiz.de/10011599210
Saved in:
5
Cross Buying Effekte in Multi Partner Bonusprogrammen
Rese, Mario
;
Papenhoff, Heike
;
Wilke, Annika
- In:
Effektives Customer Relationship Management : …
,
(pp. 389-400)
.
2013
Persistent link: https://www.econbiz.de/10009672872
Saved in:
6
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel
;
Daryanto, Ahmad
;
Ruyter, Ko de
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
Saved in:
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