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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of strategic marketing"
~subject:"Beschwerdemanagement"
~subject:"Marketing management"
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Search: subject_exact:"Kundenbeziehungen"
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Beschwerdemanagement
Marketing management
Beziehungsmarketing
312
Relationship marketing
312
Consumer behaviour
133
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133
Customer satisfaction
63
Kundenzufriedenheit
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of retailing
Journal of strategic marketing
Journal of business research : JBR
82
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
49
International journal of hospitality management
33
The journal of business & industrial marketing
29
Journal of the Academy of Marketing Science
27
SpringerLink / Bücher
27
The service industries journal
23
European journal of marketing : EJM
21
Business horizons
20
The journal of services marketing
20
Journal of marketing
17
International journal of contemporary hospitality management
16
Cogent business & management
15
Journal of hospitality marketing & management
15
Journal of marketing management : MM
15
Marketing intelligence & planning
14
Marketing letters : a journal of research in marketing
14
Journal of service research : JSR
13
Service business
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
International journal of electronic customer relationship management : IJECRM
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Journal of service research
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing communications
11
Services marketing quarterly
11
Tourism management : research, policies, practice
11
Gabler Edition Wissenschaft
10
Harvard-Business-Manager : das Wissen der Besten
10
International journal of production economics
10
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
10
Springer eBook Collection / Business and Economics
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
9
Journal of business-to-business marketing
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
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ECONIS (ZBW)
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1
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
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2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Blame and service recovery strategies in lateral exchange markets
Ketron, Seth
;
Mai, Enping
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
Saved in:
4
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
5
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
6
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
7
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
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8
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
9
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
10
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
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