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~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Consumer behaviour"
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Search: subject_exact:"Online-Shopping"
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Consumer behaviour
Online retailing
242
Online-Handel
242
Konsumentenverhalten
167
E-commerce
142
Electronic Commerce
141
Internet marketing
72
Online-Marketing
72
Social Web
51
Social web
51
Beziehungsmarketing
42
Relationship marketing
42
Viral marketing
32
Virales Marketing
32
Internet
31
Website
30
Einzelhandel
22
Retail trade
22
Customer satisfaction
21
Kundenzufriedenheit
21
Personalization
21
Personalisierung
20
Confidence
19
Vertrauen
19
Advertising effects
16
Werbewirkung
16
Data Mining
13
Data mining
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Virtual reality
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Virtuelle Realität
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China
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Vertriebsweg
12
Brand image
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Brand management
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Markenführung
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Marketing management
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Marketingmanagement
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167
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Martinez, Luis F.
3
Giraldi, Janaina de Moura Engracia
2
Lee, Hyun-hwa
2
Lennon, Sharron J.
2
Liao, Qinyu
2
Limbu, Yam B.
2
Liu, Qihua
2
Ma, Zecong
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Mou, Jian
2
Papagiannidis, Savvas
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Qiuzhen, Wang
2
Rita, Paulo
2
Sanz Blas, Silvia
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Sugumaran, Vijayan
2
Teng, Ching-i
2
Verhagen, Tibert
2
Wolf, Marco
2
Zhang, Jing
2
Zhang, Liyi
2
Adjei, Mavis T.
1
Ahmed, Asad
1
Akar, Ezgi
1
Akdoğan, Kutay
1
Aldás-Manzano, Joaquín
1
Alegret Cotas, Alejandro
1
Alexandrovskiy, Sergey
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Algharabat, Raed S.
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1
An, Soontae
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Andrés-Martínez, María-Encarnasción
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Arcand, Manon
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Atorough, Peter
1
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Babakus, Emin
1
Bae, Soonyong
1
Bagherzadeh, Ramin
1
Bai, Shizhen
1
Ballantine, Paul W.
1
Balsubramanian, Siva K.
1
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Electronic commerce research
International journal of internet marketing and advertising : IJIMA
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
335
Journal of business research : JBR
163
International journal of electronic marketing and retailing : IJEMR
84
Journal of internet commerce
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Information systems research : ISR
56
International journal of retail & distribution management
55
Cogent business & management
49
The international review of retail, distribution and consumer research
49
Journal of electronic commerce research : JECR
46
Journal of retailing
46
International journal of retail and distribution management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Asia Pacific journal of marketing and logistics
43
International journal of consumer studies
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
International journal of hospitality management
42
International journal of electronic commerce : IJEC
40
International journal of business information systems : IJBIS
36
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Psychology & marketing
36
Journal of fashion marketing and management
30
Journal of management information systems : JMIS
30
Electronic commerce research and applications
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of international consumer marketing
25
Journal of the Academy of Marketing Science
25
Technological forecasting & social change : an international journal
24
International journal of electronic business : IJEB
22
Tourism management : research, policies, practice
22
Journal of marketing
20
Information systems and e-business management : ISeB
19
International journal of contemporary hospitality management
19
Journal of consumer behaviour
19
The journal of services marketing
19
Journal of customer behaviour
18
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ECONIS (ZBW)
167
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1
Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian
;
Hartmann, Michael
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
2
The impact of COVID-19 pandemic restrictions on offline and online grocery shopping : new normal or old habits?
Brüggemann, Philipp
;
Olbrich, Rainer
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2051-2072
Persistent link: https://www.econbiz.de/10014418063
Saved in:
3
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
4
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
5
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
6
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
7
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
8
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
9
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
10
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
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