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~isPartOf:"Electronic commerce research"
~isPartOf:"Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Online-Targeting"
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Internet marketing
155
Online-Marketing
155
Social Web
75
Social web
75
Consumer behaviour
63
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63
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50
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50
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37
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Electronic commerce research
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
Tourism management : research, policies, practice
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Springer eBook Collection
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
155
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155
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
Towards privacy-preserving digital marketing : an integrated framework for user modeling using deep learning on a data monetization platform
Han, Qiwei
;
Lucas, Carolina
;
Aguiar, Emila
;
Macedo, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1701-1730
Persistent link: https://www.econbiz.de/10014383115
Saved in:
3
Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi
;
Zhang, Ying
;
Lin, Zhijie
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
Saved in:
4
Real-time bidding campaigns optimization using user profile settings
Miralles-Pechuán, Luis
;
Qureshi, M. Atif
;
Namee, Brian Mac
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 1297-1322
Persistent link: https://www.econbiz.de/10014252251
Saved in:
5
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
6
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
7
Relaxing or challenging? : how social crowding influences the effectiveness of activity-based destination advertising
Xue, Nan (Iris)
;
Liu, Xing
;
Wan, Lisa C.
;
Hou, Yuansi
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457629
Saved in:
8
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
9
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
10
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
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