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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"Virales Marketing"
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Virales Marketing
Online retailing
330
Online-Handel
330
Consumer behaviour
262
Konsumentenverhalten
262
E-commerce
144
Electronic Commerce
144
International marketing
102
Internationales Marketing
102
Internet marketing
96
Online-Marketing
96
Social Web
59
Social web
59
Beziehungsmarketing
57
Relationship marketing
57
Viral marketing
57
Einzelhandel
49
Retail trade
49
Customer satisfaction
43
Kundenzufriedenheit
43
Brand management
37
Markenführung
37
Confidence
28
Internet
28
Vertrauen
28
Website
28
Dienstleistungsqualität
27
Marketing management
27
Marketingmanagement
27
Service quality
27
Brand image
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Markenimage
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China
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Personalization
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Personalisierung
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Chatzipanagiotou, Kalliopi
2
Cui, Geng
2
Lok, Peter
2
Parsad, Chandan
2
Peng, Ling
2
Prashar, Sanjeev
2
Ruiz Mafe, Carla
2
Teng, Lefa
2
Wang, Fang
2
Ahmed, Pervaiz Khalid
1
Ali, Md. Yunus
1
Anker, Thomas Boysen
1
Asano, Glenn
1
Augusto, Mário Gomes
1
Azer, Jaylan
1
Balaji, M. S.
1
Banerjee, Snehasish
1
Bao, Yang
1
Behl, Abhishek
1
Benkenstein, Martin
1
Bhatnagar, Amit
1
Bigné Alcañiz, J. Enrique
1
Birim, Şule Öztürk
1
Bonnici, Joseph
1
Bos, Joost van den
1
Butori, Raphaëlle
1
Casaló, Luis V.
1
Chang, Ting-pong Vincent
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Chen, Haipeng
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Chen, Jie
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Cheng, Yi-Hsiu
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Chung, Jaihak
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Chung, Yuho
1
Curras-Perez, Rafael
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Dai, Xin
1
Del Giudice, Manilo
1
Dewani, Prem Prakash
1
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Electronic commerce research and applications
Journal of business research : JBR
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of retailing and consumer services
36
International journal of hospitality management
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Information systems research : ISR
24
Tourism management : research, policies, practice
17
Journal of management information systems : JMIS
16
Electronic commerce research
14
Journal of electronic commerce research : JECR
13
International journal of contemporary hospitality management
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
International journal of internet marketing and advertising : IJIMA
10
Journal of internet commerce
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
International journal of electronic commerce : IJEC
9
Journal of hospitality marketing & management
9
Journal of retailing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel and tourism marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Cogent business & management
6
International journal of consumer studies
6
International journal of retail and distribution management
6
Pakistan journal of commerce and social sciences
6
Tourism management perspectives : TMP
6
Global business review
5
International journal of services technology and management
5
Journal of consumer marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of international consumer marketing
5
Journal of marketing
5
Journal of marketing research
5
MIS quarterly
5
Management information systems : mis quarterly
5
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ECONIS (ZBW)
57
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1
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
4
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
Saved in:
5
Consumer-driven racial stigmatization : the moderating role of race in online consumer-to-consumer reviews
Azer, Jaylan
;
Anker, Thomas Boysen
;
Taheri, Babak
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014227809
Saved in:
6
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
7
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
8
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
9
Understanding online fake review production strategies
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534257
Saved in:
10
Let criticism take precedence : effect of side order on consumer attitudes toward a two-sided online review
Wang, Yihan
;
Zhong, Ke
;
Liu, Qihua
- In:
Journal of business research : JBR
140
(
2022
),
pp. 403-419
Persistent link: https://www.econbiz.de/10013040672
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