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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
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Marktsegmentierung
68
Market segmentation
56
Consumer behaviour
40
Konsumentenverhalten
40
Deutschland
28
Theorie
26
Theory
24
Germany
22
Arbeitsmarktsegmentation
19
Labour market segmentation
19
Arbeitsmarktsegmentierung
14
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12
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12
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12
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10
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Frau
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Marktforschung
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Schätzung
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Altersgruppe
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Arbeitsmobilität
4
Beziehungsmarketing
4
Consumer segmentation
4
Customer segmentation
4
Deutschland <Westliche Länder>
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Dobner, Stephan
4
Kapphan, Andreas
3
Sands, Sean
3
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2
Crone, Bernd
2
Demangeot, Catherine
2
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2
Gaß, Gerald
2
Heckner, Frank
2
Jacob, Ralf
2
Kipnis, Eva
2
Koch, Michael Josef
2
Kreimer, Margareta
2
Langer, Reinhard
2
Mall, Judith
2
Prang, Oliver
2
Reineke, Ulrich
2
Singer, Otto
2
Stumpe, Dirk
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Thiele, Mouna
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1
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1
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1
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1
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1
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1
Breivik, Jørgen
1
Brockhoff, Alexandra
1
Broderick, Amanda J.
1
Brunamonti, Marco
1
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Europäische Hochschulschriften / 5
Journal of business research : JBR
Journal of retailing and consumer services
Discussion paper series / IZA
123
NBER working paper series
59
IZA Discussion Paper
58
Discussion paper / Centre for Economic Policy Research
56
Working paper / National Bureau of Economic Research, Inc.
56
NBER Working Paper
44
CESifo working papers
36
SpringerLink / Bücher
31
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29
Tourism management : research, policies, practice
26
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24
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24
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22
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22
Journal of strategic marketing
22
Economics letters
20
Journal of travel and tourism marketing
20
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Working paper series
18
International labour review
17
Journal for labour market research
17
Journal of vacation marketing : an international journal
17
Labour economics : official journal of the European Association of Labour Economists
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Research in social stratification and mobility : the official journal of the ISA RC28 on Social Stratification and Mobility
17
Review of radical political economics
17
Discussion paper / Tinbergen Institute
16
European journal of operational research : EJOR
15
Gabler Edition Wissenschaft
15
IMF working papers
15
Journal of international economics
15
Journal of targeting, measurement and analysis for marketing
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
Industrial relations : a journal of economy & society
14
Journal of revenue and pricing management
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers
Sukanlaya Sawang
;
Lee, Chia-Chi
;
Chou, Cindy Yunhsin
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014371803
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2
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
3
The effect of COVID-19 on consumers' channel shopping behaviors : a segmentation study
Ngoh, Cheryl-lyn
;
Groening, Christopher
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013366368
Saved in:
4
Understanding multi-channel consumer behavior : a comparison between segmentations of multi-channel purchases by product category and overall products
Kondo, Fumiyo N.
;
Okubo, Taishi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209562
Saved in:
5
Who will adopt electric vehicles? : segmenting and exemplifying potential buyer heterogeneity and forthcoming research
Jaiswal, Deepak
;
Deshmukh, Arun Kumar
;
Thaichon, Park
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013364447
Saved in:
6
Segmentation of both reviewers and businesses on social media
Moon, Sangkil
;
Jalali, Nima
;
Erevelles, Sunil
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581872
Saved in:
7
RFM-based repurchase behavior for customer classification and segmentation
Rahim, Mussadiq Abdul
;
Mushafiq, Muhammad
;
Khan, Salabat
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581908
Saved in:
8
Behavioral changes of multichannel customers : their persistence and influencing factors
Li, Xi
;
Dahana, Wirawan Dony
;
Li, Tongmao
;
Yuan, Jingbo
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431695
Saved in:
9
My style, my food, my waste! : consumer food waste-related lifestyle segments
Aschemann-Witzel, Jessica
;
Hooge, Ilona E. de
;
Almli, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433375
Saved in:
10
A sequence analysis approach to segmenting credit card customers
Ho, Hillbun
;
Tien, Keng-Ming Terence
;
Wu, Anne
;
Singh, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434227
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