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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of marketing education : JME"
~subject:"Didactics"
~subject:"Students"
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Europäische Hochschulschriften / 5
Journal of marketing education : JME
Journal of education for business
154
Journal of the Academy of Business Education : JABE
65
The international journal of management education
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Journal of teaching in international business
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Amfiteatru economic : an economic and business research periodical
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Journal of international business and economics : JIBE
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Journal of marketing for higher education
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Management learning : the journal for managerial and organizational learning
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The scholarship of teaching and learning in marketing education : editor's corner
Crittenden, Victoria Lynn
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 103-108
Persistent link: https://www.econbiz.de/10014326029
Saved in:
2
A mixed-methods study of marketing students' game-playing motivations and gamification elements
Jaskari, Minna-Maarit
;
Syrjälä, Henna
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014246067
Saved in:
3
Tell me a story! : blending digital storytelling into marketing higher education for student engagement
Spanjaard, Daniela
;
Garlin, Francine
;
Mohammed, Hossain
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 167-182
Persistent link: https://www.econbiz.de/10014326038
Saved in:
4
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
5
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
Saved in:
6
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
7
Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Gnusowski, Marek
;
Schoefer, Klaus
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
Saved in:
8
Dazzling descriptions and tantalizing titles : how simple versus complex course information influences course selection
Mourey, James A.
;
Markley, Melissa M.
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10013268045
Saved in:
9
Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism
Peltier, James
;
Chennamaneni, Pavan Rao
;
Barber, Kenyatta N.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013473683
Saved in:
10
Does empathy matter? : an exploratory study of class-transition satisfaction in unplanned course interruptions
Munoz, Laura
;
Fergurson, J. Ricky
;
Harris, Eric G.
; …
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10013473712
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