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~isPartOf:"European Sport management quarterly : ESMQ"
~subject:"Brand management"
~subject:"Sports economics"
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Brand management
Sports economics
Sportmarketing
106
Sports marketing
106
Professional sports
64
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60
Sport
59
Consumer behaviour
55
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Kunkel, Thilo
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Su, Yiran
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European Sport management quarterly : ESMQ
International journal of sport management and marketing : IJSMM
44
International journal of sports marketing & sponsorship
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
29
Journal of sport management : the official journal of the North American Society of Sport Management
24
Sport management review
23
Journal of business research : JBR
9
International journal of sport finance
7
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Sport, Business and Management : an international journal ; SBM
7
The journal of brand management : an international journal
7
Edward Elgar E-Book Archive
5
Journal of strategic marketing
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
European journal of operational research : EJOR
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of promotion management : JPM
4
Journal of sports economics
4
SpringerLink / Bücher
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
European journal of international management : EJIM
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Routledge international handbooks
3
The journal of product & brand management
3
Applied economics
2
Asian economic policy review : AEPR
2
BestMasters
2
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
2
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of retail & distribution management
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
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ECONIS (ZBW)
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
Professional athlete responses to new product development : a dialectic
Fujak, Hunter
;
Ewing, Michael
;
Newton, Joshua
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1666-1687
Persistent link: https://www.econbiz.de/10014443779
Saved in:
3
Branding governance in international recurring sports events : the World Rugby "Sevens" Series
Kahiya, Eldrede Tinashe
;
Ashill, Nick
;
Perkinson, Oliver
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1477-1499
Persistent link: https://www.econbiz.de/10014330804
Saved in:
4
Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity
Yağız, Kadir
;
Özer, Leyla
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1567-1586
Persistent link: https://www.econbiz.de/10014330808
Saved in:
5
Elite athletes with disabilities marketability and branding strategies : professional agents' perspectives
Hu, Tiao
;
Siegfried, Nina
;
Cho, Minseok
;
Cottingham, Michael
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1643-1665
Persistent link: https://www.econbiz.de/10014443778
Saved in:
6
Do consumers care about human brands? : a case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes’ engagements in social and political advocacy
Noh, Yeayoung
;
Ahn, Na Young
;
Anderson, Aaron J.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1732-1758
Persistent link: https://www.econbiz.de/10014443782
Saved in:
7
The deployment of professional football clubs' eSports strategies : a dynamic capabilities approach
Lefebvre, Florian
;
Djaballah, Mathieu
;
Chanavat, Nicolas
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014282843
Saved in:
8
We are in this together : sport brand involvement and fans' well-being
Su, Yiran
;
Du, James
;
Biscaia, Rui
;
Inoue, Yuhei
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 92-119
Persistent link: https://www.econbiz.de/10013163202
Saved in:
9
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
10
To build my career or build my brand? : exploring the prospects, challenges and opportunities for sportswomen as human brand
Mogaji, Emmanuel
;
Badejo, Foluké Abigail
;
Charles, Simone
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 379-397
Persistent link: https://www.econbiz.de/10013271114
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