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~isPartOf:"European journal of marketing"
~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Online-Handel"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Social Web"
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Online-Handel
Social Web
99
Social web
99
Consumer behaviour
43
Konsumentenverhalten
43
Internet marketing
35
Online-Marketing
35
Online retailing
21
Beziehungsmarketing
18
Relationship marketing
18
Social media
17
Viral marketing
17
Virales Marketing
17
Brand management
13
Markenführung
13
E-commerce
12
Electronic Commerce
11
Social network
10
Soziales Netzwerk
10
Brand image
8
Markenimage
8
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8
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7
Digitale Plattform
7
Social relations
7
Soziale Beziehungen
7
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6
Data Mining
6
Data mining
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6
Advertising effects
5
Internet
5
Werbewirkung
5
social media
5
social networks
5
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Datenschutz
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Aufsatz in Zeitschrift
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21
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21
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Liang, Ting-Peng
2
Turban, Efraim
2
Ahn, Joongho
1
Akkan, Can
1
Arslanagić-Kalajdžić, Maja
1
Baek, Hyunmi
1
Bekkerman, Ron
1
Ben Saad, Sihem
1
Choi, Youngseok
1
Choura, Fatma
1
Civelek, Ismail
1
Cuthbertson, Richard
1
Daunt, Kate L.
1
Dens, Nathalie
1
Dineva, Denitsa
1
Filipovic, Jelena
1
Gammoh, Bashar S.
1
Greiner, Martina E.
1
Guo, Xitong
1
Gutiérrez-Leefmans, Manuela
1
Harris, Lloyd C.
1
Ho, Yi-ting
1
Holland, Christopher P.
1
Holsing, Christian
1
Huang, Liqiang
1
Istanbulluoglu, Doga
1
Jiménez, Fernando R.
1
Kagan, Saar
1
Kocas, Cenk
1
Lee, Eun Jung
1
Li, Mengxiang
1
Li, Yu-wen
1
Liang, Xiaoning
1
Lin, Qingyue
1
Liu, Xiaoxiao
1
Liu, Yipeng
1
Marston, Sean R.
1
Mirabello, Alessandra
1
Olbrich, Rainer
1
Pagani, Margherita
1
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European journal of marketing
International journal of electronic commerce : IJEC
Journal of retailing and consumer services
50
Journal of business research : JBR
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of management information systems : JMIS
28
Information systems research : ISR
27
Technological forecasting & social change : an international journal
23
Electronic commerce research
22
International journal of hospitality management
20
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of internet marketing and advertising : IJIMA
16
Journal of electronic commerce research : JECR
16
Journal of internet commerce
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Electronic commerce research and applications
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Tourism management : research, policies, practice
9
Journal of marketing
8
Asia Pacific journal of marketing and logistics
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of organizational computing and electronic commerce
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Journal of travel and tourism marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Electronic markets : the international journal on networked business
6
Global business review
6
International journal of consumer studies
6
International journal of electronic business
6
International journal of production economics
6
Journal of hospitality marketing & management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
MIS quarterly
6
Management information systems : mis quarterly
6
Marketing intelligence & planning
6
Administrative Sciences : open access journal
5
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ECONIS (ZBW)
21
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1
Forms of falsified online reviews : the good, the bad, and the downright ugly
Istanbulluoglu, Doga
;
Harris, Lloyd C.
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 497-518
Persistent link: https://www.econbiz.de/10014482693
Saved in:
2
Mirroring digital content marketing framework : capturing providers' perspectives through stimuli assessment and behavioural engagement response
Filipovic, Jelena
;
Arslanagić-Kalajdžić, Maja
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2173-2198
Persistent link: https://www.econbiz.de/10014448334
Saved in:
3
Reframing online brand community management : consumer conflicts, their consequences and moderation
Dineva, Denitsa
;
Daunt, Kate L.
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2653-2682
Persistent link: https://www.econbiz.de/10014448573
Saved in:
4
Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem
;
Choura, Fatma
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
Saved in:
5
The effects of online reviews on the popularity of user-generated design ideas within the Lego community
Zhang, Hao
;
Lin, Qingyue
;
Qi, Chenyue
;
Liang, Xiaoning
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2622-2648
Persistent link: https://www.econbiz.de/10013457379
Saved in:
6
A taxonomy of SME e-commerce platforms derived from a market-level analysis
Holland, Christopher P.
;
Gutiérrez-Leefmans, Manuela
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 161-201
Persistent link: https://www.econbiz.de/10011856638
Saved in:
7
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
8
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
9
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
10
The impact of individual and organizational reputation on physicians' appointments online
Liu, Xiaoxiao
;
Guo, Xitong
;
Wu, Hong
;
Wu, Tianshi
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 551-577
Persistent link: https://www.econbiz.de/10011550946
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