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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Harvard business review : HBR"
~subject:"Marketingmanagement"
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Search: subject:"Management"
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Marketingmanagement
USA
242
United States
242
Strategic management
174
Strategisches Management
174
Consumer behaviour
165
Konsumentenverhalten
165
Marketing management
163
Brand management
154
Markenführung
154
Beziehungsmarketing
125
Relationship marketing
125
Führungsstil
92
Leadership style
92
Innovation management
89
Innovationsmanagement
89
Organisatorischer Wandel
84
Organizational change
84
Brand image
83
Markenimage
83
Brand
69
Markenartikel
69
Führungskräfte
68
Managers
68
Corporate culture
59
Unternehmenskultur
59
Erfolgsfaktor
57
Success factor
57
Multinationales Unternehmen
55
Transnational corporation
55
Leadership
54
Personalführung
54
Corporate Social Responsibility
53
Corporate social responsibility
53
Human Resource Management
51
Personalmanagement
51
Management
50
Customer satisfaction
49
Kundenzufriedenheit
49
Competitive strategy
45
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163
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163
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10
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10
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3
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163
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Balmer, John M. T.
5
Gilmore, Audrey
3
Kitchen, Philip J.
3
Melewar, T. C.
3
O'Cass, Aron
3
Currim, Imran S.
2
Edelman, David C.
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Goldman, Arieh
2
Grinstein, Amir
2
Hammervoll, Trond
2
Henneberg, Stephan
2
Lee, Wai Jin
2
Liu, Gordon
2
Mela, Carl F.
2
Morgan, Neil A.
2
Ormrod, Robert P.
2
Reid, David McHardy
2
Sok, Phyra
2
Tikkanen, Henrikki
2
Abratt, Russell
1
Agic, Emir
1
Agnihotri, Raj
1
Ahmed, Zafar U.
1
Alden, Vernon R.
1
Alevizou, Panayiota J.
1
Aral, Sinan
1
Ascarza, Eva
1
Aspara, Jaakko
1
Balmern, John M. T.
1
Barksdale, Hiram C.
1
Barrio-García, Salvador del
1
Beaton, George
1
Berezan, Orie
1
Bernard, Kenneth N.
1
Bertini, Marco
1
Bharadwaj, Sundar
1
Bhattacharya, C. B.
1
Birnbaum, Daniel
1
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European journal of marketing : EJM
Harvard business review : HBR
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
191
Journal of strategic marketing
183
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
163
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1
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10
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163
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1
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
2
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
3
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
4
A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information
management
capability
Krush, Michael T.
;
Agnihotri, Raj
;
Trainor, Kevin J.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2077-2102
Persistent link: https://www.econbiz.de/10011629283
Saved in:
5
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
6
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
7
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
8
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
9
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
10
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
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