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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of consumer affairs : official publication of the American Council on Consumer Interests"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Search: subject_exact:"Gebrauchsanleitung"
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European journal of marketing : EJM
Information systems research : ISR
Journal of consumer affairs : official publication of the American Council on Consumer Interests
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
23
Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer behaviour : an international research review
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Food policy : economics planning and politics of food and agriculture
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International journal of consumer studies
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International journal of hospitality management
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of institutional and theoretical economics : JITE
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of internet commerce
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Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ERIM report series research in management
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German journal of agricultural economics : GJAE
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of marketing management : MM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The international review of retail, distribution and consumer research
5
The journal of consumer marketing
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Asia Pacific journal of marketing and logistics
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
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Information systems for economics in transition : papers presented at the International Conference ISET-IC, March 4 - 7, 1996, Ghaziabad, India
4
International journal of electronic commerce : IJEC
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1
Measuring product type and purchase uncertainty with online product ratings : a theoretical model and empirical application
Chen, Peiyu
;
Hitt, Lorin M.
;
Hong, Yili
;
Wu, Shinyi
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1470-1489
Persistent link: https://www.econbiz.de/10012805204
Saved in:
2
Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
Saved in:
3
On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
Saved in:
4
It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
5
Online product reviews-triggered dynamic pricing : theory and evidence
Feng, Juan
;
Li, Xin
;
Zhang, Xiaoquan
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1107-1123
Persistent link: https://www.econbiz.de/10012153310
Saved in:
6
Versioning and information dissemination : a new perspective
Lahiri, Atanu
;
Dey, Debabrata
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 965-983
Persistent link: https://www.econbiz.de/10011975893
Saved in:
7
The impact of online product reviews on product returns
Sahoo, Nachiketa
;
Dellarocas, Chrysanthos
;
Srinivasan, Shuba
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 723-738
Persistent link: https://www.econbiz.de/10011929300
Saved in:
8
The presentation format of review score information influences consumer preferences through the attribution of outlier reviews
Camilleri, Adrian R.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011743750
Saved in:
9
When online reviews meet sales volume information : is more or accurate information always better?
Liu, Yang
;
Feng, Juan
;
Liao, Xiuwu
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 723-743
Persistent link: https://www.econbiz.de/10011791205
Saved in:
10
The impact of text product reviews on sales
Moon, Sangkil
;
Park, Yoonseo
;
Kim, Yong Seog
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
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