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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
401
Konsumentenverhalten
400
Relationship marketing
82
Brand management
79
Markenführung
79
Brand image
78
Markenimage
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Customer satisfaction
52
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European journal of marketing : EJM
International journal of electronic customer relationship management : IJECRM
Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Psychology & marketing
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Cogent business & management
72
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
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Journal of strategic marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing
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Marketing intelligence & planning
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Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
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ECONIS (ZBW)
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51
Price customization and within-chain data do not mix!
Niraj, Rakesh
;
Siddarth, S.
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 360-379
Persistent link: https://www.econbiz.de/10010344072
Saved in:
52
The effects of perceived service recovery justice on customer affection, loyalty, and word-of-mouth
Choi, Beom Joon
;
Choi, Beom-jin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 108-131
Persistent link: https://www.econbiz.de/10010344343
Saved in:
53
Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
Saved in:
54
Risk as moderator of the trust-loyalty relationship
Paulssen, Marcel
;
Roulet, Raphael
;
Wilke, Sina
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 964-981
Persistent link: https://www.econbiz.de/10010388101
Saved in:
55
Intentionality attributions and humiliation : the impact on customer behavior
Varela Neira, Concepción
;
Vázquez Casielles, Rodolfo
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 901-923
Persistent link: https://www.econbiz.de/10010388104
Saved in:
56
Recognising emotional expressions of complaining customers : a cross-cultural study
Tombs, Alastair G.
;
Russell-Bennett, Rebekah
; …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1354-1374
Persistent link: https://www.econbiz.de/10010414765
Saved in:
57
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
58
How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
Saved in:
59
Dymanics of price premiums in loyalty programs
Sayman, Serdar
;
Hoch, Stephen J.
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10010371629
Saved in:
60
Customer decision-making processes and motives for self-service technology usage in multi-channel hospitality environments
Kelly, Petranka
;
Lawlor, Jennifer
;
Mulvey, Michael
- In:
International journal of electronic customer …
7
(
2013
)
2
,
pp. 98-116
Persistent link: https://www.econbiz.de/10010395350
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