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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer behaviour : an international research review"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
631
Konsumentenverhalten
630
Brand image
91
Markenimage
91
Brand management
84
Markenführung
84
Beziehungsmarketing
57
Relationship marketing
57
Emotion
51
Advertising effects
50
Werbewirkung
50
Brand
46
Markenartikel
46
USA
42
United States
42
Personality psychology
41
Persönlichkeitspsychologie
41
Customer satisfaction
38
Kundenzufriedenheit
38
Großbritannien
37
United Kingdom
37
Dienstleistungsqualität
28
Marketing management
28
Marketingmanagement
28
Service quality
28
Einzelhandel
27
Retail trade
27
Viral marketing
27
Virales Marketing
27
Advertising
26
Werbung
25
Social Web
24
Social web
24
Cognition
22
Kognition
22
Online retailing
20
Online-Handel
20
Market research
19
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19
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18
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621
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10
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631
Collection of articles of several authors
11
Sammelwerk
11
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3
Conference proceedings
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631
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Buchanan-Oliver, Margo
5
Dwivedi, Yogesh Kumar
5
Hamilton, Kathy
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Canniford, Robin
4
Hassan, Louise M.
4
Lowe, Ben
4
Mitchell, Vincent-Wayne
4
Rettie, Ruth
4
Roper, Stuart
4
Roy, Rajat
4
Sharma, Piyush
4
Spears, Nancy
4
Albinsson, Pia A.
3
Amos, Clinton
3
Belk, Russell W.
3
Buil, Isabel
3
Burchell, Kevin
3
Büttner, Oliver B.
3
Caruana, Robert
3
Cauberghe, Veroline
3
Chatzidakis, Andreas
3
De Chernatony, Leslie
3
Delgado-Ballester, Elena
3
Drennan, Judy
3
Gentina, Elodie
3
Gentry, James W.
3
Grohmann, Bianca
3
Göritz, Anja
3
Hogg, Margaret K.
3
Lee, Richard
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Parry, Sara
3
Prothero, Andrea
3
Romaniuk, Jenni
3
Seo, Yuri
3
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European journal of marketing : EJM
Journal of consumer behaviour : an international research review
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,892
International journal of consumer studies
758
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Cogent business & management
285
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
631
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1
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
2
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
3
Pleasure and guilt : how do they interplay in luxury consumption?
Ki, Chungwha
;
Lee, Kangbok
;
Kim, Youn-Kyung
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 722-747
Persistent link: https://www.econbiz.de/10011704237
Saved in:
4
Moving toward settlement : tourism as acculturation practice
Cruz, Angela Gracia B.
;
Buchanan-Oliver, Margo
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 772-794
Persistent link: https://www.econbiz.de/10011704248
Saved in:
5
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
6
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
7
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
8
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
9
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
10
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
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