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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology"
~subject:"Brand orientation"
~subject:"Branding"
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Search: subject_exact:"Markenprodukt"
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Brand orientation
Branding
Brand
73
Markenartikel
73
Brand management
61
Markenführung
61
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
48
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48
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14
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14
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10
Marketing management
10
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9
Markentreue
6
Brand architecture
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Handelsmarke
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Brand awareness
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3
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12
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Lee, Wai Jin
2
O'Cass, Aron
2
Roper, Stuart
2
Round, Griff
2
Sok, Phyra
2
Bruhn, Manfred
1
Burt, Steven
1
Canniford, Robin
1
Christodoulides, George
1
Coleman, Darren Andrew
1
Collins, Alan M.
1
Cronin, James Martin
1
De Chernatony, Leslie
1
Escalas, Jennifer Edson
1
Fritz, Kristine
1
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Huang, Yen-tsung
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1
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1
Renk, Uwe
1
Rokka, Joonas
1
Schoenmueller, Verena
1
Sharma, Piyush
1
St. Davčik, Nebojša
1
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1
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European journal of marketing : EJM
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
Journal of business research : JBR
13
The journal of brand management : an international journal
11
The journal of product & brand management
8
European journal of marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
Qualitative market research : an international journal
4
AMS review : official publication of the Academy of Marketing Science
3
Business horizons
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
The marketing review
3
International journal of contemporary hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Sport management review
2
Australasian marketing journal
1
Business history
1
Discussion papers / CEPR
1
Economics working paper
1
Entrepreneurship and enterprise development in Africa
1
Handbook of the economics of marketing : Volume 1
1
Indian journal of economics & business : IJEB
1
International business and economics research journal
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of hospitality management
1
International journal of law and management : IJLMA
1
International journal of management and marketing research : IJMMR
1
International marketing review
1
International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
1
Journal of Islamic marketing : JIMA
1
Journal of accounting & management information systems : JAMIS
1
Journal of business & economics research
1
Journal of business ethics : JOBE
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ECONIS (ZBW)
12
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1
Conceptualizing brand purpose and considering its implications for consumer eudaimonic well-being
Williams, Patti
;
Escalas, Jennifer Edson
;
Morningstar, …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 699-723
Persistent link: https://www.econbiz.de/10013426643
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
4
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
5
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
6
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
7
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
8
Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
9
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
10
From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.
;
Cronin, James Martin
;
Burt, Steven
; …
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
Saved in:
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