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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~subject:"Beziehungsmarketing"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Online-Marketing
Consumer behaviour
452
Konsumentenverhalten
451
Relationship marketing
90
Brand management
89
Markenführung
89
Brand image
85
Markenimage
85
Customer satisfaction
74
Kundenzufriedenheit
74
Dienstleistungsqualität
58
Service quality
58
Brand
47
Markenartikel
47
Emotion
40
Advertising effects
34
Einzelhandel
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Retail trade
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Werbewirkung
34
Viral marketing
31
Virales Marketing
31
Social Web
28
Social web
28
Internet marketing
26
Marketing management
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Marketingmanagement
26
Advertising
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Werbung
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Personality psychology
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Persönlichkeitspsychologie
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Beschwerdemanagement
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Complaint management
22
Online retailing
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Online-Handel
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Confidence
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Großbritannien
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Gil Saura, Irene
3
Balaji, M. S.
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Dagger, Tracey S.
2
Fuentes-Blasco, María
2
He, Hongwei
2
Joo, Jaehun
2
Kim, DongHee
2
Moliner-Velázquez, Beatriz
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Paulssen, Marcel
2
Presi, Caterina
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Roulet, Raphael
2
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Aa, Zanna van der
1
Abdelmaaboud, Abdelhamid K.
1
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1
Ahn, Jinwoo
1
Ahrens, Jan
1
Akamavi, Raphae͏̈l K.
1
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1
Allen, Douglas E.
1
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Anker, Thomas Boysen
1
Ashkanasy, Neal M.
1
Aspara, Jaakko
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Aurier, Philippe
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Back, Ki-Joon
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Bali, Zsofia
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Barrio-García, Salvador del
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Berezan, Orie
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Birgelen, Marcel van
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Bloemer, Johanna M.
1
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1
Bruhn, Manfred
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1
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European journal of marketing : EJM
Service business
Journal of retailing and consumer services
560
Journal of business research : JBR
500
International journal of hospitality management
210
International journal of internet marketing and advertising : IJIMA
135
The journal of product & brand management
123
The journal of services marketing
120
Cogent business & management
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
The journal of brand management : an international journal
101
Psychology & marketing
96
Journal of marketing communications
94
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
93
Journal of the Academy of Marketing Science
93
International journal of contemporary hospitality management
92
Journal of hospitality marketing & management
92
Journal of travel and tourism marketing
89
International journal of electronic marketing and retailing : IJEMR
86
Asia Pacific journal of marketing and logistics
85
International journal of advertising : the review of marketing communications
81
Journal of retailing
81
Journal of promotion management : innovations in planning and applied research
79
Journal of strategic marketing
78
Marketing intelligence & planning
78
Journal of marketing
77
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
74
Journal of internet commerce
71
The service industries journal
71
Tourism management : research, policies, practice
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
The international review of retail, distribution and consumer research
64
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of service management
57
SpringerLink / Bücher
57
Management science : journal of the Institute for Operations Research and the Management Sciences
56
International journal of retail & distribution management
55
International journal of consumer studies
54
Services marketing quarterly
53
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ECONIS (ZBW)
111
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1
The effect of social proximity, attribution, and guilt on accepting dysfunctional customer behavior
Tomazelli, Joana Boesche
;
Rohden, Simoni F.
;
Espartel, …
- In:
Service business
18
(
2024
)
1
,
pp. 133-159
Persistent link: https://www.econbiz.de/10014504746
Saved in:
2
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
Saved in:
3
Customer comfort during service robot interactions
Becker, Marc
;
Mahr, Dominik
;
Odekerken-Schröder, Gaby
- In:
Service business
17
(
2023
)
1
,
pp. 137-165
Persistent link: https://www.econbiz.de/10014282882
Saved in:
4
Doing good for good : how does corporate social responsibility drive customer citizenship behavior? : the mediation of engagement, trust, and identification
Wu, Shih-Hao
;
Huang, Stephen Chi-Tsun
;
Tsai, Ching-Yi Daphne
- In:
Service business
17
(
2023
)
4
,
pp. 937-962
Persistent link: https://www.econbiz.de/10014504674
Saved in:
5
Underscoring trainer's lack of effort or talent in service failure of personal fitness training : customers' negative word-of-mouth response
Park, Sangchul
;
Lee, Hyun-Woo
;
Nite, Calvin
- In:
Service business
17
(
2023
)
4
,
pp. 1025-1050
Persistent link: https://www.econbiz.de/10014504697
Saved in:
6
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
7
COVID-19 preventive measures and restaurant customers’ intention to dine out : the role of brand trust and perceived risk
Wei, Chunhao
;
Chen, Han
;
Lee, Yee Ming
- In:
Service business
16
(
2022
)
3
,
pp. 581-600
Persistent link: https://www.econbiz.de/10013459464
Saved in:
8
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
9
Customer-based brand equity and customer engagement in experiential services : insights from an emerging economy
Cambra-Fierro, Jesús J.
;
Fuentes-Blasco, María
; …
- In:
Service business
15
(
2021
)
3
,
pp. 467-491
Persistent link: https://www.econbiz.de/10012620100
Saved in:
10
Impact of managerial control on the relationship between customer incivility and frontline employees' up-selling behavior
Hur, Won-Moo
;
Moon, Tae Won
;
Kim, Minsung
- In:
Service business
15
(
2021
)
4
,
pp. 639-665
Persistent link: https://www.econbiz.de/10012794103
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