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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The service industries journal"
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Search: subject_exact:"Business-to-business+marketing"
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B-to-B-Marketing
24
Business-to-business marketing
24
Lieferantenmanagement
9
Supplier relationship management
9
Beziehungsmarketing
8
Customer satisfaction
8
Kundenzufriedenheit
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European journal of marketing : EJM
The service industries journal
Industrial marketing management : the international journal for industrial and high-tech firms
606
The journal of business & industrial marketing
240
Journal of business-to-business marketing
130
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
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ECONIS (ZBW)
24
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1
Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi
;
Ashok, Mona
;
Tan, Yin Leng
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
Saved in:
2
Cultural influences on B2B service quality-satisfaction-loyalty
Lee, Myungho
;
Kang, Mincheol
;
Kang, Ju Young
- In:
The service industries journal
39
(
2019
)
3/4
,
pp. 229-249
Persistent link: https://www.econbiz.de/10012203278
Saved in:
3
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
4
Business-to-business professional service relationships under multiple logics
Skjølsvik, Tale
- In:
The service industries journal
36
(
2016
)
5/6
,
pp. 163-182
Persistent link: https://www.econbiz.de/10011583892
Saved in:
5
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
6
Eye for eye : examining retaliation in business-to-business relationships
Vidal, David
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 47-67
Persistent link: https://www.econbiz.de/10010344386
Saved in:
7
Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
Saved in:
8
The mediating role of commitment in healthcare B2B marketing
Sohn, Yong Seok
;
Seung, Kenny Y.
;
Seo, Sang Yun
;
Kim, …
- In:
The service industries journal
33
(
2013
)
13/14
,
pp. 1381-1401
Persistent link: https://www.econbiz.de/10010205247
Saved in:
9
Effects of web site characteristics on customer loyalty in B2B e-commerce : evidence from Taiwan
Hsu, Li-chun
;
Wang, Kai-yu
;
Chih, Wen-hai
- In:
The service industries journal
33
(
2013
)
11
,
pp. 1026-1050
Persistent link: https://www.econbiz.de/10010126458
Saved in:
10
Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
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