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~isPartOf:"European journal of marketing : EJM"
~subject:"Branding"
~subject:"Handelsmarke"
~type_genre:"Aufsatz in Zeitschrift"
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Branding
Handelsmarke
Brand
68
Markenartikel
68
Brand management
56
Markenführung
56
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
43
Markenimage
43
Beziehungsmarketing
13
Relationship marketing
13
Brand equity
10
Marketing management
10
Marketingmanagement
10
Brand loyalty
9
Markentreue
6
Brand architecture
5
Store brand
5
Brands
4
Einzelhandel
4
Innovation
4
Markenarchitektur
4
Market share
4
Marktanteil
4
Retail trade
4
Advertising effects
3
Brand awareness
3
Brand names
3
Brand orientation
3
Cognition
3
Corporate branding
3
Erfolgsfaktor
3
Gender
3
Geschlecht
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
Kognition
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Aufsatz in Zeitschrift
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12
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English
12
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Roper, Stuart
2
Round, Griff
2
Bruhn, Manfred
1
Burt, Steven
1
Canniford, Robin
1
Christodoulides, George
1
Coleman, Darren Andrew
1
Collins, Alan M.
1
Cronin, James Martin
1
Dawes, John
1
De Chernatony, Leslie
1
Fritz, Kristine
1
George, Richard J.
1
Helm, Sabrina Verena
1
Mishra, Anubha
1
Palmeira, Mauricio
1
Renk, Uwe
1
Rokka, Joonas
1
Rubio Benito, Natalia
1
Schoenmueller, Verena
1
Sebri, Mouna
1
Sharma, Piyush
1
St. Davčik, Nebojša
1
Yagüe Guillén, María Jésus
1
Zaccour, Georges
1
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European journal of marketing : EJM
Journal of retailing and consumer services
32
Journal of business research : JBR
18
The journal of product & brand management
13
The journal of brand management : an international journal
12
International journal of retail & distribution management
11
Journal of retailing
10
The international review of retail, distribution and consumer research
9
European journal of operational research : EJOR
8
European journal of marketing
7
International journal of production economics
6
Transportation research / E : an international journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing letters : a journal of research in marketing
5
Review of industrial organization : RIO
5
The journal of consumer marketing
5
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
The marketing review
4
AMS review : official publication of the Academy of Marketing Science
3
Applied economics
3
Australasian marketing journal
3
Business history
3
Business horizons
3
European review of agricultural economics : ERAE
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Qualitative market research : an international journal
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of business excellence
2
International journal of contemporary hospitality management
2
International journal of economic research
2
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ECONIS (ZBW)
12
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12
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1
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
2
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
3
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
4
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
5
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
6
Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
7
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
8
From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.
;
Cronin, James Martin
;
Burt, Steven
; …
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
Saved in:
9
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
10
The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
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