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~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer credit"
~subject:"Dienstleistungsqualität"
~subject:"Werbung"
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Consumer credit
Dienstleistungsqualität
Werbung
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
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Retail trade
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Advertising
24
Marketing management
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Marketingmanagement
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Service quality
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Viral marketing
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Virales Marketing
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Großbritannien
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Personality psychology
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Social web
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Balaji, M. S.
2
Cauberghe, Veroline
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Adhikari, Atanu
1
Amatulli, Cesare
1
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Confos, Nicolla
1
Cornelis, Erlinde
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Dagger, Tracey
1
Dant, Rajiv P.
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Davis, Teresa
1
De Jans, Steffi
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Drennan, Judy
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Dunne, Áine
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Ferraro, Carla
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Frambach, Rudolf T.
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European journal of marketing : EJM
Journal of retailing and consumer services
267
Journal of business research : JBR
205
International journal of hospitality management
203
International journal of advertising : the review of marketing communications
109
The journal of services marketing
108
Journal of marketing communications
98
Journal of hospitality marketing & management
82
International journal of contemporary hospitality management
78
International journal of advertising : the quarterly review of marketing communications
70
Services marketing quarterly
70
Journal of travel and tourism marketing
66
Psychology & marketing
62
The service industries journal
62
Journal of advertising research
60
Cogent business & management
58
Asia Pacific journal of marketing and logistics
50
Journal of promotion management : innovations in planning and applied research
49
Journal of service research : JSR
47
Journal of promotion management : JPM
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of internet marketing and advertising : IJIMA
42
Federal Reserve Bulletin
41
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Service business
37
Journal of advertising
35
Journal of advertising : official publication of the American Academy of Advertising
35
Tourism management : research, policies, practice
34
Journal of service management
33
The international journal of bank marketing : IJBM
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Health marketing quarterly
31
International journal of electronic marketing and retailing : IJEMR
30
Journal of retailing
30
Journal of marketing
29
International journal of consumer studies
28
International journal of quality and service sciences
28
Journal of air transport management
28
Marketing intelligence & planning
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ECONIS (ZBW)
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
3
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
4
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
Saved in:
5
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
6
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
7
Luxury advertising and recognizable artworks : new insights on the "art infusion" effect
Peluso, Alessandro M.
;
Pino, Giovanni
;
Amatulli, Cesare
; …
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2192-2206
Persistent link: https://www.econbiz.de/10011773878
Saved in:
8
Effects of task complexity on creative customer behavior
Gong, Taeshik
;
Choi, Jin Nam
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1003-1023
Persistent link: https://www.econbiz.de/10011529748
Saved in:
9
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
10
Predicting advertising execution effectiveness : scale development and validation
Woodside, Arch G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
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