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~isPartOf:"European journal of operational research : EJOR"
~subject:"Market research"
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Consumer behaviour
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European journal of operational research : EJOR
Journal of marketing research : JMR
63
Journal of business research : JBR
32
Qualitative market research : an international journal
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of marketing management : MM
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Journal of retailing and consumer services
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International journal of market research
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International journal of wine business research : IJWBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of the Academy of Marketing Science
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International journal of consumer studies
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Journal of economic psychology : research in economic psychology and behavioral economics
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1
Targeting customers under response-dependent costs
Haupt, Johannes Sebastian
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
Saved in:
2
Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations : a study based on conjoint choice data
Hein, Maren
;
Goeken, Nils
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
European journal of operational research : EJOR
297
(
2022
)
2
,
pp. 630-651
Persistent link: https://www.econbiz.de/10013259868
Saved in:
3
When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?
Meeran, Sheik
;
Jahanbin, Semco
;
Goodwin, Paul
;
Frota …
- In:
European journal of operational research : EJOR
258
(
2017
)
2
,
pp. 512-524
Persistent link: https://www.econbiz.de/10011644147
Saved in:
4
Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
Saved in:
5
Measurement of preferences with self-explicated approaches : a classification and merge of trade-off- and non-trade-off-basef evaluation types
Schlereth, Christian
;
Eckert, Christine
;
Schaaf, René
; …
- In:
European journal of operational research : EJOR
238
(
2014
)
1
,
pp. 185-198
Persistent link: https://www.econbiz.de/10010398805
Saved in:
6
Likelihood estimation of consumer preferences in choice-based conjoint analysis
Halme, Merja
;
Kallio, Markku
- In:
European journal of operational research : EJOR
239
(
2014
)
2
,
pp. 556-564
Persistent link: https://www.econbiz.de/10010407802
Saved in:
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