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~isPartOf:"European research studies"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Customer value"
~subject:"Marketingmanagement"
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Customer value
Marketingmanagement
Customer integration
78
Kundenintegration
78
Betriebliche Wertschöpfung
41
Value creation
41
Beziehungsmarketing
39
Relationship marketing
39
Lieferantenmanagement
30
Supplier relationship management
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Value co-creation
30
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21
Business-to-business marketing
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Co-creation
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European research studies
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
28
Journal of retailing and consumer services
12
The journal of business & industrial marketing
9
The journal of services marketing
9
Journal of service management
8
International journal of hospitality management
7
Tourism management : research, policies, practice
7
International journal of contemporary hospitality management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Marketing theory
5
Service business
5
Technological forecasting & social change : an international journal
5
The service industries journal
5
European journal of marketing : EJM
4
International journal of services and operations management
4
Journal of marketing management : MM
4
Journal of service research
4
Journal of service research : JSR
4
Journal of service theory and practice : JSTP
4
Journal of the Academy of Marketing Science
4
Management decision : MD
4
Marketing intelligence & planning
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
AMS review : official publication of the Academy of Marketing Science
3
European Sport management quarterly : ESMQ
3
European journal of marketing
3
European management journal
3
Handbook of research on customer engagement
3
International journal of innovation management
3
Journal of business-to-business marketing
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of strategic marketing
3
Managing service quality : MSQ ; an international journal
3
Springer eBook Collection
3
Strategic market creation : a new perspective on marketing and innovation management
3
Business horizons
2
California management review
2
Central European business review : CEBR
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Cogent business & management
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ECONIS (ZBW)
24
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1
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
2
How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
3
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
4
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
5
Market niches as dynamic, co-created resource domains
Odlin, Denis
;
Benson-Rea, Maureen
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
Saved in:
6
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
7
Strategic implementation of environmentally friendly innovation of small and medium-sized enterprises in Indonesia
Fadhilah, Muinah
;
Andriyansah
- In:
European research studies
20
(
2017
)
4B
,
pp. 134-148
Persistent link: https://www.econbiz.de/10012219534
Saved in:
8
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
9
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
10
Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
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