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~isPartOf:"Frontiers of economics in China : selected publications from Chinese universities"
~isPartOf:"International journal of business competition and growth : IJBCG"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Pricing strategy"
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Search: subject_exact:"Store brand"
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Pricing strategy
Handelsmarke
63
Store brand
63
Consumer behaviour
51
Konsumentenverhalten
51
Einzelhandel
38
Retail trade
38
Brand management
35
Markenführung
35
Brand
33
Markenartikel
33
Brand image
17
Markenimage
17
Einzelhandelspreis
12
Preismanagement
12
Retail price
12
Beziehungsmarketing
11
Private label
11
Relationship marketing
11
Food retailing
8
Lebensmitteleinzelhandel
8
Marketing management
7
Marketingmanagement
7
Pricing
7
Product quality
7
Produktqualität
7
Market share
6
Marktanteil
6
National brand
6
Private labels
6
Corporate reputation
5
Firmenimage
5
Competition
4
Confidence
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Food trade
4
Lebensmittelhandel
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Perceived quality
4
Retail assortment
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Sortiment
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Abril Barrie, Carmen
1
Agarwal, Dhruv
1
Caprice, Stéphane
1
Choi, Seung-chan
1
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1
Duan, Yongrui
1
Feng, Ting
1
Fornari, Daniele
1
Fornari, Edoardo
1
Grandi, Sebastiano
1
He, Bo
1
Hoskins, Jake D.
1
Huang, Zongsheng
1
Hundt, Michael
1
Hökelekli, Gizem
1
Jansen, Hans Christian
1
Lamey, Lien
1
Liu, Wenxia
1
Mao, Zhixin
1
Menegatti, Mario
1
Olbrich, Rainer
1
Qing, Qiankai
1
Sanchez, Joaquin
1
Shen, Qichao
1
Suggala, Susmita
1
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1
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Frontiers of economics in China : selected publications from Chinese universities
International journal of business competition and growth : IJBCG
Journal of retailing and consumer services
European journal of operational research : EJOR
4
International journal of production economics
4
Journal of retailing
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
European review of agricultural economics : ERAE
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
IDEI working papers
2
Journal of business research : JBR
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
The journal of product & brand management
2
Working papers / TSE : WP
2
AFPC policy research report
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Applied economics
1
Applied economics letters
1
CESifo Working Paper
1
CESifo working papers
1
Carleton economic papers : CEP
1
Decision sciences : DS
1
Economic research report
1
Economie & prévision : EP
1
Electronic commerce research
1
Empirical economics : a quarterly journal of the Institute for Advanced Studies
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Handbook of pricing research in marketing
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management concepts and philosophy : IJMCP
1
International journal of production research
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of the economics of business
1
Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
1
Journal of agricultural & food industrial organization
1
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
1
Journal of business economics and management
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Journal of food products marketing
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ECONIS (ZBW)
12
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1
Consumers' choice of private label considering reference price and moderating effect
Mao, Zhixin
;
Duan, Yongrui
;
Liu, Wenxia
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014261149
Saved in:
2
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
3
Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
4
Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context
Thomas, Sujo
;
Suggala, Susmita
;
Agarwal, Dhruv
- In:
International journal of business competition and …
8
(
2022
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014234352
Saved in:
5
Money-back guarantee and pricing decision with retailer's store brand
Huang, Zongsheng
;
Feng, Ting
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
Saved in:
6
Private label positioning and product line
Caprice, Stéphane
- In:
Frontiers of economics in China : selected publications …
12
(
2017
)
3
,
pp. 480-513
Persistent link: https://www.econbiz.de/10011773699
Saved in:
7
Effects of pricing strategies and product quality on private label and national brand performance
Olbrich, Rainer
;
Jansen, Hans Christian
;
Hundt, Michael
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
Saved in:
8
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
9
Private label line proliferation and private label tier pricing : a new dimension of competition between private labels and national brands
Hökelekli, Gizem
;
Lamey, Lien
;
Verboven, Frank
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 39-52
Persistent link: https://www.econbiz.de/10011697876
Saved in:
10
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
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