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~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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Social Web
288
Social web
288
Online-Marketing
174
Internet marketing
173
Consumer behaviour
102
Konsumentenverhalten
102
Beziehungsmarketing
72
Relationship marketing
72
Brand management
61
Markenführung
61
B-to-B-Marketing
53
Business-to-business marketing
53
social media
53
Viral marketing
50
Virales Marketing
50
Lieferantenmanagement
36
Social media
36
Supplier relationship management
36
Web 2.0 technologies
36
Web 2.0-Technologien
36
Brand image
33
Markenimage
33
Marketing management
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Marketingmanagement
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Agnihotri, Raj
10
Itani, Omar S.
6
Christodoulides, George
4
Portmann, Edy
4
Boutsouki, Christina
3
Böhringer, Martin
3
Chaker, Nawar N.
3
Dingus, Rebecca
3
Krush, Michael T.
3
Mero, Joel
3
Michaelidou, Nina
3
Pascucci, Federica
3
Rita, Paulo
3
Stocker, Alexander
3
Terho, Harri
3
Tóth, Zsófia
3
Acikgoz, Fulya
2
Ancillai, Chiara
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Bang, Nguyen
2
Bao, Tong
2
Brown, Brian P.
2
Cardinali, Silvio
2
Cartwright, Severina
2
Chan, Ka Wing
2
Duh, Helen Inseng
2
Durst, Michael
2
Erkan, Ismail
2
Greve, Goetz
2
Gu, William
2
Ha, Louisa
2
Hajli, Nick
2
Hatzithomas, Leonidas
2
Heidemann, Julia
2
Hsiao, Shih-Hui
2
Hu, Michael Y.
2
Jain, Kokil
2
Johnston, Wesley J.
2
Kaiser, Carolin
2
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HMD : Praxis der Wirtschaftsinformatik
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
458
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Information systems research : ISR
145
Tourism management : research, policies, practice
124
Journal of management information systems : JMIS
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Psychology & marketing
100
Journal of advertising research
98
Journal of marketing communications
97
Business horizons
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
75
Journal of media business studies
74
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
71
Journal of information & knowledge management : JIKM
69
The journal of product & brand management
69
Journal of electronic commerce research : JECR
67
Cogent business & management
65
The journal of brand management : an international journal
65
International journal of electronic marketing and retailing : IJEMR
64
International journal of networking and virtual organisations : IJNVO
64
Corporate communications : an international journal
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
International journal of technology marketing : IJTMkt
61
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Source
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ECONIS (ZBW)
319
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1
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319
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1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
3
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
4
A comparative study of corporate user-generated media behavior : cross-cultural B2B context
Thakur, Ramendra
;
AlSaleh, Dhoha A.
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 125-136
Persistent link: https://www.econbiz.de/10011904698
Saved in:
5
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
6
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
7
Salesperson communication effectiveness in a digital sales interaction
Bharadwahj, Neeraj
;
Shipley, Garrett M.
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 106-112
Persistent link: https://www.econbiz.de/10012321918
Saved in:
8
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
9
Industrial marketing management digital media optimization for B2B marketing
Krings, Werner
;
Palmer, Roger
;
Inversini, Alessandro
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
Saved in:
10
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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