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~isPartOf:"Handbook of developments in consumer behaviour"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Lecture Notes in Information Systems and Organisation"
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Neuroscience
13
Neurowissenschaften
13
Consumer behaviour
11
Konsumentenverhalten
11
Neuromarketing
7
Consumer neuroscience
3
Emotion
2
Internet marketing
2
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Lee, Eun-Ju
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Bhardwaj, Shikha
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Casado Aranda, Luis Alberto
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Daugherty, Terry
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Lim, Weng Marc
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Martínez-Fiestas, Myriam
1
Mehlhose, Clara M.
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Meyerding, Stephan G. H.
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Mullins, Jeffrey K.
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Rana, Gunjan A.
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Handbook of developments in consumer behaviour
Journal of business research : JBR
Lecture Notes in Information Systems and Organisation
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Journal of advertising research
13
Building organizational resilience with neuroleadership
12
Psychology & marketing
11
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Journal of business ethics : JOBE
9
Journal of marketing research : JMR
8
Biometrics and neuroscience research in business and management : advances and applications
7
Organizational research methods : ORM
7
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
Harvard business review : HBR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of management education : a publication of the Organizational Behavior Teaching Society
6
Recherches économiques de Louvain
6
European research studies
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of management inquiry
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
5
Journal of retailing and consumer services
5
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
5
Handbook of research methodologies and design in neuroentrepreneurship
4
International journal of consumer studies
4
International review of economics : journal of civil economy
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Journal of management : JOM
4
Journal of management information systems : JMIS
4
Management information systems : mis quarterly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
The journal of product & brand management
4
The social cognitive neuroscience of organizations
4
European journal of marketing
3
Journal of consumer behaviour : an international research review
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Journal of economic behavior & organization : JEBO
3
Long range planning : LRP ; international journal of strategic management
3
Management revue : socio-economic studies
3
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ECONIS (ZBW)
13
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1
Neurostrategy : a scientometric analysis of marriage between neuroscience and strategic management
Kaur, Vaneet
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535015
Saved in:
2
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
3
"Two rivers" brain map for social media marketing : reward and information value drivers of SNS consumer engagement
Zhang, Jing
;
Lee, Eun-Ju
- In:
Journal of business research : JBR
149
(
2022
),
pp. 494-505
Persistent link: https://www.econbiz.de/10013325635
Saved in:
4
Brain buzz for Facebook? : neural indicators of SNS content engagement
Zhang, Jing
;
Yun, Jin Ho
;
Lee, Eun-Ju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012544855
Saved in:
5
Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto
;
Martínez-Fiestas, Myriam
- In:
Journal of business research : JBR
126
(
2021
),
pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
Saved in:
6
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
Saved in:
7
Gamification : a cognitive-emotional view
Mullins, Jeffrey K.
;
Sabherwal, Rajiv
- In:
Journal of business research : JBR
106
(
2020
),
pp. 304-314
Persistent link: https://www.econbiz.de/10012158370
Saved in:
8
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
9
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
10
Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
Saved in:
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