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~isPartOf:"Handbook of research in international marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Business start-up"
~subject:"Transnational corporation"
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Search: subject_exact:"Globales Marketing"
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Business start-up
Transnational corporation
International marketing
66
Internationales Marketing
66
Lieferantenmanagement
18
Supplier relationship management
18
B-to-B-Marketing
13
Business-to-business marketing
13
Marketing management
11
Marketingmanagement
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Multinationales Unternehmen
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Firm performance
9
Unternehmenserfolg
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International market entry
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Internationaler Markteintritt
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Leonidou, Leonidas C.
2
Aaboen, Lise
1
Aarikka-Stenroos, Leena
1
Arnold, Mark J.
1
Aykol, Bilge
1
Bae, Mueun
1
Cesinger, Beate
1
Cheng, Cheng-Feng
1
Christodoulides, Paul
1
Cova, Bernard
1
Erramilli, M. Krishna
1
Faroque, Anisur Rahman
1
Gabrielsson, Peter
1
Hadjimarcou, John S.
1
Hu, Xiaoting
1
Hughes, Mathew
1
Kim, Seung H.
1
Kraus, Sascha
1
Leonidou, Constantinos N.
1
Li, Ning
1
Liesch, Peter Wayne
1
Lytovchenko, Irina
1
Lyu, Rebecca Wenjing
1
Murphy, William H.
1
Rahman, Mahabubur
1
Rolfsen, Aron
1
Schuessler, Felix
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Spyropoulou, Stavroula
1
Suh, Taewon
1
Sullivan Mort, Gillian
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Sultana, Hafiza
1
Torkkeli, Lasse
1
Weerawardena, Jay
1
Yang, Man
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Handbook of research in international marketing
Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
23
Journal of international marketing
22
International business review : the official journal of the European International Business Academy
12
Journal of global marketing
10
Journal of business research : JBR
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of the Academy of Marketing Science
6
Management international review : mir ; journal of international business
6
International journal of emerging markets
5
Journal of international consumer marketing
5
Journal of international entrepreneurship
5
Journal of world business : JWB
5
Europäische Hochschulschriften / 5
4
Harvard business review : HBR
4
International journal of export marketing
4
Journal of business ethics : JOBE
4
Journal of international management
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
4
Anxieties and management responses in international business
3
Effects of globalization on the firm
3
European journal of international management : EJIM
3
Gabler Edition Wissenschaft
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing ; Vol. V
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of strategic marketing
3
Journal of teaching in international business
3
Report / Marketing Science Institute
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
Working paper series
3
Administrative Sciences : open access journal
2
Anpassungsstrategien kleiner und mittlerer Unternehmen an die Globalisierung der Märkte
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Asia Pacific journal of marketing and logistics
2
China-focused cases : selected winners of the CEIBS global case contest
2
Critical perspectives on international business
2
DUV / Wirtschaftswissenschaft
2
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ECONIS (ZBW)
11
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1
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
2
Network exploration and exploitation capabilities and foreign market knowledge : the enabling and disenabling boundary conditions for international performance
Faroque, Anisur Rahman
;
Torkkeli, Lasse
;
Sultana, Hafiza
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 258-271
Persistent link: https://www.econbiz.de/10013197752
Saved in:
3
A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew
;
Cesinger, Beate
;
Cheng, Cheng-Feng
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
Saved in:
4
Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay
;
Sullivan Mort, Gillian
;
Liesch, …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
Saved in:
5
The power roots and drivers of infidelity in international business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Spyropoulou, Stavroula
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 198-212
Persistent link: https://www.econbiz.de/10012026179
Saved in:
6
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
7
Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
Yang, Man
;
Gabrielsson, Peter
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011738515
Saved in:
8
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
9
A multi-nation study of sales manager effectiveness with global implications
Murphy, William H.
;
Li, Ning
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1152-1163
Persistent link: https://www.econbiz.de/10009683354
Saved in:
10
A multi-level investigation of international marketing projects : the roles of experiential knowledge and creativity on performance
Suh, Taewon
;
Bae, Mueun
;
Zhao, Hongxin
;
Kim, Seung H.
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 211-220
Persistent link: https://www.econbiz.de/10003956061
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