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~isPartOf:"Hochschulschriften zur Betriebswirtschaftslehre"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln"
~subject:"Consumer behaviour"
~subject:"Deutschland"
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Consumer behaviour
Deutschland
Marketing management
121
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121
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20
Beziehungsmarketing
18
Relationship marketing
18
Marketing
15
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Hochschulschriften zur Betriebswirtschaftslehre
Journal of the Academy of Marketing Science
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
Journal of business research : JBR
69
SpringerLink / Bücher
65
Europäische Hochschulschriften / 5
53
Journal of retailing and consumer services
46
Gabler Edition Wissenschaft
41
Journal of marketing communications
35
Lehrbuch
26
Journal of marketing
25
The journal of product & brand management
25
European journal of marketing : EJM
24
The journal of brand management : an international journal
23
Journal of marketing management : MM
22
Schriften zu Marketing und Management
22
Springer eBook Collection / Business and Economics
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Neue betriebswirtschaftliche Forschung : Nbf
18
Psychology & marketing
18
The journal of consumer marketing
18
Business horizons
16
Springer eBook Collection
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
15
Journal of strategic marketing
14
The journal of business & industrial marketing
14
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
13
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Berichte aus der Betriebswirtschaft
12
Cogent business & management
12
DUV : Wirtschaftswissenschaft
12
International journal of retail & distribution management
12
Jahrbuch der Absatz- und Verbrauchsforschung
12
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
12
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
International journal of wine business research : IJWBR
11
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ECONIS (ZBW)
27
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27
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1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
3
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
4
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
5
The give and take of cause-related marketing : purchasing cause-related products licenses consumer indulgence
Chang, Chun-Tuan
;
Chu, Xing-Yu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10012290946
Saved in:
6
Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.
;
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
Saved in:
7
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
8
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
9
When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
Saved in:
10
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
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