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~isPartOf:"INSEAD Working Paper"
~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Konsumentenverhalten
Markenführung
Sales promotion
61
Verkaufsförderung
61
Consumer behaviour
29
Einzelhandel
12
Preismanagement
12
Pricing strategy
12
Retail trade
12
Advertising effects
9
Werbewirkung
9
Brand management
7
Low-cost strategy
7
Marketing management
7
Marketingmanagement
7
Niedrigpreisstrategie
7
Ladengestaltung
6
Salespeople
6
Store design
6
Verkaufspersonal
6
Theorie
5
Theory
5
Advertising
4
Beziehungsmarketing
4
Bibliometrics
4
Bibliometrie
4
Brand image
4
Einzelhandelspreis
4
Markenimage
4
Online retailing
4
Online-Handel
4
Price promotions
4
Rabatt
4
Rebate
4
Relationship marketing
4
Retail price
4
Confidence
3
Discounting
3
Diskontierung
3
Distribution channel
3
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31
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Epstein, Leonardo D.
2
Goodstein, Ronald Charles
2
Attari, Amin
1
Babakus, Emin
1
Barnier, Virginie De
1
Baskin, Ernest
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Basu, Rituparna
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Behl, Abhishek
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Chatterjee, Promothesh
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Chen, Zihe
1
Cheng, Andong
1
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1
Cockrell, Seth
1
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1
Dewani, Prem Prakash
1
Doorn, Jenny van
1
Farías, Pablo
1
Fink, Elian
1
Flores, Arturo A.
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Gillespie, Brian
1
Gonzalez-Serrano, Maria H.
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Kim, Junhee
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1
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1
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INSEAD Working Paper
Journal of business research : JBR
Journal of retailing and consumer services
55
Journal of retailing
24
Journal of promotion management : JPM
22
Journal of marketing research : JMR
16
Journal of promotion management : innovations in planning and applied research
16
Journal of marketing
15
Psychology & marketing
13
The international review of retail, distribution and consumer research
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of Islamic marketing : JIMA
12
Marketing letters : a journal of research in marketing
12
International journal of retail & distribution management
11
The journal of product & brand management
11
European journal of marketing : EJM
10
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Journal of the Academy of Marketing Science
7
The journal of consumer marketing
7
Gabler Edition Wissenschaft
6
Information systems research : ISR
6
International journal of contemporary hospitality management
6
Journal of consumer behaviour : an international research review
6
Journal of marketing communications
6
Quantitative marketing and economics : QME
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
The IUP journal of marketing management : IJMM
5
The service industries journal
5
European journal of operational research : EJOR
4
Journal of business economics : JBE
4
Journal of marketing management : MM
4
Journal of marketing research
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
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ECONIS (ZBW)
31
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31
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1
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price
promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
2
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
3
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
4
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
5
Effect of dynamic promotion display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
6
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
7
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
8
Consumer's response to conditional
promotions
in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
9
Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
10
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
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