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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~subject:"Beziehungsmarketing"
~subject:"Indien"
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Search: subject_exact:"Beziehungsmarketing"
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Beziehungsmarketing
Indien
Relationship marketing
538
Lieferantenmanagement
212
Supplier relationship management
212
B-to-B-Marketing
153
Business-to-business marketing
153
Konsumentenverhalten
89
Consumer behaviour
87
Customer satisfaction
65
Kundenzufriedenheit
65
E-commerce
58
Electronic Commerce
58
Kundenwert
58
Customer value
57
Marketing management
56
Marketingmanagement
56
Salespeople
50
Verkaufspersonal
50
Social Web
48
Social web
48
Dienstleistungsqualität
45
Service quality
43
Unternehmenserfolg
41
Firm performance
40
Selling
39
Verkauf
39
Confidence
38
Customer integration
38
Kundenintegration
38
Vertrauen
38
Betriebliche Wertschöpfung
36
Value creation
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Business network
32
Unternehmensnetzwerk
32
Internet marketing
29
Online-Marketing
29
Brand management
28
Markenführung
28
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25
Markenimage
25
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538
Aufsatz in Zeitschrift
538
Conference paper
10
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10
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Keramati, Abbas
10
Naudé, Peter
8
Terho, Harri
8
La Rocca, Antonella
7
Agnihotri, Raj
6
Eggert, Andreas
6
Snehota, Ivan
6
Casidy, Riza
5
Frow, Pennie
5
Payne, Adrian
5
Ranjan, Jayanthi
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Chen, Tser-yieth
4
Ewing, Michael
4
Henneberg, Stephan
4
Itani, Omar S.
4
Jaakkola, Elina
4
Lacoste, Sylvie
4
Madhani, Pankaj M.
4
Nyadzayo, Munyaradzi W.
4
Prior, Daniel D.
4
Ritter, Thomas
4
Ruyter, Ko de
4
Sangle, Purnima S.
4
Sharma, Arun
4
Wang, Danny T.
4
Wang, Xinchun
4
Awasthi, Preety
3
Bhatnagar, Vishal
3
Biggemann, Sergio
3
Bush, Alan J.
3
Cadeaux, Jack
3
Chaker, Nawar N.
3
Ganesh, K.
3
Gu, Flora Fang
3
Gölgeci, Ismail
3
Haas, Alexander
3
Keränen, Joona
3
Kingshott, Russel P. J.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of electronic customer relationship management : IJECRM
Journal of business research : JBR
624
Journal of retailing and consumer services
582
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
538
OLC EcoSci
9
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Liu, Paul C. Y.
;
Wang, Weisha
;
Wang, Zi
;
Yang, Ying
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 12-25
Persistent link: https://www.econbiz.de/10014456182
Saved in:
3
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
6
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
7
Editorial: the parallax nature of studying business markets, relationships and networks
Andersen, Poul Houman
;
Kim, Woonho
;
Medlin, Christopher J.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A5-A7
Persistent link: https://www.econbiz.de/10014333937
Saved in:
8
When does boundary-spanner burnout connect participation and customer relationship performance? : the role of the firm's network centrality and network density
Yeniaras, Volkan
;
Gölgeci, Ismail
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333951
Saved in:
9
Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences
Bischoff, Pirmin
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 160-174
Persistent link: https://www.econbiz.de/10014334334
Saved in:
10
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
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