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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of financial services marketing : JFSM"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Beziehungsmarketing
748
Relationship marketing
748
Consumer behaviour
242
Konsumentenverhalten
242
Lieferantenmanagement
218
Supplier relationship management
218
Customer satisfaction
189
Kundenzufriedenheit
189
Dienstleistungsqualität
153
Service quality
153
B-to-B-Marketing
152
Business-to-business marketing
152
Hotel industry
87
Hotellerie
87
Brand management
72
Customer value
72
Kundenwert
72
Markenführung
72
Gastronomie
65
Restaurant industry
65
Brand image
60
Confidence
60
Markenimage
60
Vertrauen
60
Salespeople
58
Verkaufspersonal
58
Customer integration
56
Kundenintegration
56
Marketing management
56
Marketingmanagement
56
Betriebliche Wertschöpfung
49
Value creation
49
Social Web
46
Social web
46
Emotion
43
Selling
42
Verkauf
42
Firm performance
40
USA
40
United States
40
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454
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1
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Article
745
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3
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Aufsatz in Zeitschrift
Article in journal
748
Conference paper
10
Konferenzbeitrag
10
Collection of articles of several authors
4
Sammelwerk
4
Case study
2
Fallstudie
2
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1
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English
748
Author
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Han, Heesup
17
Jang, Soocheong
10
Hyun, Sunghyup Sean
9
Mattila, Anna S.
9
Naudé, Peter
8
Terho, Harri
8
La Rocca, Antonella
7
Wong, IpKin Anthony
7
Agnihotri, Raj
6
Eggert, Andreas
6
Qu, Hailin
6
Snehota, Ivan
6
Casidy, Riza
5
Frow, Pennie
5
Itani, Omar S.
5
Kim, Wansoo
5
Payne, Adrian
5
Aarikka-Stenroos, Leena
4
Ahn, Jiseon
4
Andersen, Poul Houman
4
Busser, James A.
4
Ewing, Michael
4
Henneberg, Stephan
4
Hwang, Jinsoo
4
Jaakkola, Elina
4
Lacoste, Sylvie
4
Lee, Choong-Ki
4
Nyadzayo, Munyaradzi W.
4
Prentice, Catherine
4
Prior, Daniel D.
4
Ritter, Thomas
4
Ruyter, Ko de
4
Ryu, Kisang
4
Sharma, Arun
4
Shulga, Lenna V.
4
So, Kevin Kam Fung
4
Song, Hak-jun
4
Tanford, Sarah
4
Torres, Edwin N.
4
Wang, Danny T.
4
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of hospitality management
Journal of financial services marketing : JFSM
Journal of business research : JBR
621
Journal of retailing and consumer services
582
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Business horizons
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
European journal of operational research : EJOR
65
International journal of internet marketing and advertising : IJIMA
65
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ECONIS (ZBW)
748
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Liu, Paul C. Y.
;
Wang, Weisha
;
Wang, Zi
;
Yang, Ying
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 12-25
Persistent link: https://www.econbiz.de/10014456182
Saved in:
3
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
4
Customers' intention to compliment and complain via AI-enabled platforms : a self-disclosure perspective
Cai, Ruiying
;
Wang, Yao-Chin
;
Sun, Jie
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014457799
Saved in:
5
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
6
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
7
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
8
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
9
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
10
Editorial: the parallax nature of studying business markets, relationships and networks
Andersen, Poul Houman
;
Kim, Woonho
;
Medlin, Christopher J.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A5-A7
Persistent link: https://www.econbiz.de/10014333937
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