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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Modern materials handling : productivity solutions for manufacturing, warehousing & distribution ; official publication of Materials Handling & Management Society"
~isPartOf:"ULB Institutional Repository"
~subject:"Marketing management"
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Marketing management
Lieferantenmanagement
1,078
Supplier relationship management
1,078
Innovation
1,029
Relationship marketing
1,024
Beziehungsmarketing
1,022
Consumer behaviour
986
Konsumentenverhalten
986
Innovation management
816
Innovationsmanagement
815
Business-to-business marketing
693
B-to-B-Marketing
691
Brand management
690
Markenführung
689
Firm performance
649
Unternehmenserfolg
647
Marketingmanagement
562
Business network
543
Unternehmensnetzwerk
542
Brand image
450
Markenimage
450
Strategic management
406
Strategisches Management
406
Corporate social responsibility
391
Corporate Social Responsibility
387
Knowledge transfer
379
Wissenstransfer
379
Knowledge management
358
Wissensmanagement
358
Lieferkette
340
Supply chain
340
Social Web
328
Social web
328
New product development
291
Produktentwicklung
291
USA
290
United States
288
Resource-based view
281
Ressourcenorientierter Ansatz
279
Customer satisfaction
278
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323
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554
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8
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Article in journal
561
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561
Collection of articles of several authors
15
Sammelwerk
15
Case study
3
Conference paper
3
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3
Konferenzbeitrag
3
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2
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1
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1
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English
562
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Di Benedetto, C. Anthony
9
Ko, Eunju
8
Lindgreen, Adam
8
Terho, Harri
8
Laroche, Michel
6
Morgan, Robert
6
Yan, Ruiliang
6
Kim, Kyung Hoon
5
Kindström, Daniel
5
O'Cass, Aron
5
Parvinen, Petri
5
Pei, Zhi
5
Agnihotri, Raj
4
Akter, Shahriar
4
Calantone, Roger J.
4
Cao, Guangming
4
Eggert, Andreas
4
Lim, Weng Marc
4
Möller, K. E. Kristian
4
Sarin, Shikhar
4
Sharma, Piyush
4
Sivakumar, K.
4
Ulaga, Wolfgang
4
Zhou, Kevin Zheng
4
Aulōnitēs, Geōrgios I.
3
Blankson, Charles
3
Cadogan, John W.
3
Cartwright, Severina
3
Duan, Yanqing
3
Geersbro, Jens
3
Ghauri, Pervez N.
3
Gudergan, Siegfried
3
Gölgeci, Ismail
3
Haas, Alexander
3
Hossain, Md Afnan
3
Hughes, Paul
3
Hult, G. Tomas M.
3
Jaakkola, Elina
3
Kadic-Maglajlic, Selma
3
Kim, Sang Jin
3
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
Modern materials handling : productivity solutions for manufacturing, warehousing & distribution ; official publication of Materials Handling & Management Society
ULB Institutional Repository
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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Source
All
ECONIS (ZBW)
562
Showing
1
-
10
of
562
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articles prioritized
date (newest first)
date (oldest first)
1
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a
knowledge
integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
2
Through narratives we learn : exploring
knowledge
-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
3
Network exploration and exploitation capabilities and foreign market
knowledge
: the enabling and disenabling boundary conditions for international performance
Faroque, Anisur Rahman
;
Torkkeli, Lasse
;
Sultana, Hafiza
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 258-271
Persistent link: https://www.econbiz.de/10013197752
Saved in:
4
How customer
knowledge
affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
5
Contextualizing deliberate learning from acquisitions : the role of organizational and target contexts
Strobl, Andreas
;
Bauer, Florian
;
Degischer, Daniel
- In:
Journal of business research : JBR
139
(
2022
),
pp. 194-207
Persistent link: https://www.econbiz.de/10013194169
Saved in:
6
Linking the types of market
knowledge
sourcing with sensing capability and revenue growth : evidence from industrial firms
Endres, Herbert
;
Helm, Roland
;
Dowling, Michael
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 30-43
Persistent link: https://www.econbiz.de/10012321912
Saved in:
7
Applying
knowledge
management
to project marketing in a demanding technology transfer project : convincing the industrial customer over the
knowledge
gap
Lehtimäki, Tuula
;
Simula, Henry
;
Salo, Jari
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
Saved in:
8
Influence of functional conflicts on marketing capability in channel relationships
Tang, Thuong Phat
;
Fu, Xiaorong
;
Xie, Qinghong
- In:
Journal of business research : JBR
78
(
2017
),
pp. 252-260
Persistent link: https://www.econbiz.de/10011736340
Saved in:
9
Getting the most out of cross-functional cooperation : internal structural change as a trigger for customer information use
Korhonen-Sande, Silja
;
Sande, Jon Bingen
- In:
Industrial marketing management : the international …
43
(
2014
)
8
,
pp. 1394-1406
Persistent link: https://www.econbiz.de/10010473298
Saved in:
10
Managing market intelligence : the comparative role of absorptive capacity and market orientation
Rakthin, Sirisuhk
;
Calantone, Roger J.
;
Wang, Joyce Feng
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5569-5577
Persistent link: https://www.econbiz.de/10011597381
Saved in:
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