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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~subject:"Data mining"
~subject:"Data protection"
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Data mining
Data protection
Lieferantenmanagement
32
Supplier relationship management
32
Big data
30
Big Data
29
Data Mining
29
Business-to-business marketing
25
B-to-B-Marketing
24
Datenschutz
23
Beziehungsmarketing
21
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21
Qualitative Methode
16
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Betriebliche Wertschöpfung
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Brooks, Gary
3
Casillas, Jorge
2
Elia, Gianluca
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Martínez-López, Francisco J.
2
Polimeno, Gloria
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Solazzo, Gianluca
2
Aichner, Thomas
1
Akhtar, Pervaiz
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Technological forecasting & social change : an international journal
162
Journal of business research : JBR
111
International journal of business information systems : IJBIS
92
Journal of retailing and consumer services
81
European journal of operational research : EJOR
78
International journal of production research
72
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
68
Journal of information & knowledge management : JIKM
63
Electronic commerce research
51
Tourism management : research, policies, practice
48
Information systems and e-business management : ISeB
44
IEEE transactions on engineering management : EM
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
Internet policy review : journal on internet regulation
42
Decision support systems : DSS ; the international journal
39
NBER working paper series
39
SpringerLink / Bücher
38
Business horizons
34
Discussion papers / CEPR
34
Information systems research : ISR
34
Telecommunications policy : the international journal of digital economy, data sciences and new media
34
International journal of networking and virtual organisations : IJNVO
33
Journal of management information systems : JMIS
33
Springer eBook Collection
33
Information technology and management
30
International journal of hospitality management
30
Knowledge and information systems : an international journal
30
Working paper / National Bureau of Economic Research, Inc.
29
HMD : Praxis der Wirtschaftsinformatik
28
Internet Policy Review
28
Electronic markets : the international journal on networked business
27
International journal of accounting information systems
27
Management information systems : mis quarterly
27
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
27
Computers & operations research : and their applications to problems of world concern ; an international journal
25
International journal of forecasting
25
Journal of internet commerce
25
Discussion paper
24
European Journal of Operational Research
24
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ECONIS (ZBW)
52
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1
Big
data
affordances and market performance : the moderating role of servitization
Li, Lixu
;
Zhang, Li
;
Yang, Shuili
;
Long, Wei
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 262-270
Persistent link: https://www.econbiz.de/10014433434
Saved in:
2
Fostering B2B sales with customer big
data
analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
3
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 14-26
Persistent link: https://www.econbiz.de/10014334339
Saved in:
4
What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big
data
analytics
Kushwaha, Amit Kumar
;
Kumar, Prashant
;
Kar, Arpan Kumar
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 207-221
Persistent link: https://www.econbiz.de/10013206362
Saved in:
5
Customer involvement in big
data
analytics and its impact on B2B innovation
Zhang, Haisu
;
Xiao, Yazhen
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 99-108
Persistent link: https://www.econbiz.de/10012212212
Saved in:
6
Understanding market agility for new product success with big
data
analytics
Hajli, Nick
;
Tajvidi, Mina
;
Gbadamosi, Ayantunji
; …
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 135-143
Persistent link: https://www.econbiz.de/10012212432
Saved in:
7
Linking big
data
analytical intelligence to customer relationship management performance
Zhang, Chubing
;
Wang, Xinchun
;
Cui, Annie Peng
;
Han, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 483-494
Persistent link: https://www.econbiz.de/10012422312
Saved in:
8
A big
data
driven framework for demand-driven forecasting with effects of marketing-mix variables
Kumar, Ajay
;
Shankar, Ravi
;
Aljohani, Naif Radi
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 493-507
Persistent link: https://www.econbiz.de/10012372710
Saved in:
9
A multi-dimension framework for value creation through big
data
Elia, Gianluca
;
Polimeno, Gloria
;
Solazzo, Gianluca
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 508-522
Persistent link: https://www.econbiz.de/10012372712
Saved in:
10
A framework for big
data
analytics in commercial social networks : a case study on sentiment analysis and fake review detection for marketing decision-making
Kauffmann, Erick
;
Peral, Jesús
;
Gil, David
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 523-537
Persistent link: https://www.econbiz.de/10012372713
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