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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
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Subject
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Beziehungsmarketing
Lieferantenmanagement
831
Supplier relationship management
831
Business-to-business marketing
514
B-to-B-Marketing
512
Relationship marketing
509
Brand management
492
Markenführung
492
Consumer behaviour
408
Konsumentenverhalten
407
Brand image
343
Markenimage
343
Innovation
303
Innovation management
285
Innovationsmanagement
284
Marketing management
284
Marketingmanagement
283
Business network
270
Unternehmensnetzwerk
270
Brand
224
Markenartikel
221
Lieferkette
202
Supply chain
202
Firm performance
169
Unternehmenserfolg
167
Inter-firm cooperation
139
Unternehmenskooperation
139
Strategic management
134
Strategisches Management
134
Social Web
131
Social web
131
New product development
128
Produktentwicklung
128
Salespeople
125
USA
125
Verkaufspersonal
125
United States
124
Verkauf
122
Selling
121
Confidence
107
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Undetermined
314
Free
5
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Article
506
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3
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Article in journal
509
Aufsatz in Zeitschrift
509
Conference paper
10
Konferenzbeitrag
10
Collection of articles of several authors
4
Sammelwerk
4
Case study
1
Fallstudie
1
Interview
1
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English
509
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Naudé, Peter
8
Terho, Harri
8
La Rocca, Antonella
7
Agnihotri, Raj
6
Eggert, Andreas
6
Guzman, Francisco
6
Snehota, Ivan
6
Casidy, Riza
5
Frow, Pennie
5
Payne, Adrian
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Ewing, Michael
4
Henneberg, Stephan
4
Itani, Omar S.
4
Jaakkola, Elina
4
Lacoste, Sylvie
4
Nyadzayo, Munyaradzi W.
4
Prior, Daniel D.
4
Ritter, Thomas
4
Ruyter, Ko de
4
Sharma, Arun
4
Sharma, Piyush
4
Wang, Danny T.
4
Wang, Xinchun
4
Balaji, M. S.
3
Biggemann, Sergio
3
Bush, Alan J.
3
Cadeaux, Jack
3
Chaker, Nawar N.
3
Dwivedi, Yogesh Kumar
3
Fetscherin, Marc
3
Gu, Flora Fang
3
Gölgeci, Ismail
3
Haas, Alexander
3
Henseler, Jörg
3
Hollebeek, Linda D.
3
Keränen, Joona
3
Kingshott, Russel P. J.
3
Kleinaltenkamp, Michael
3
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of product & brand management
Journal of business research : JBR
624
Journal of retailing and consumer services
582
International journal of hospitality management
280
SpringerLink / Bücher
258
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
509
Showing
1
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10
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509
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date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
The impact of alternative financial supply chain
management
practices on supply risk : a relationship quality and buyer relative power perspective
Najafi-Tavani, Saeed
;
Sharifi, Hossein
;
Naudé, Peter
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 112-126
Persistent link: https://www.econbiz.de/10013206399
Saved in:
4
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
5
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
6
Buying center-selling center interaction as a driver for power dynamics in buyer-supplier relationships
Siemieniako, Dariusz
;
Makkonen, Hannu
;
Mitręga, Maciej
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 94-109
Persistent link: https://www.econbiz.de/10014433456
Saved in:
7
How startups become attractive to suppliers and achieve preferred customer status : factors influencing the positioning of young firms
Tessaro, Juliano Afonso
;
Harms, Rainer
;
Schiele, Holger
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 100-115
Persistent link: https://www.econbiz.de/10014433581
Saved in:
8
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
9
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
10
The impact of performance measurement diversity on customer-oriented selling behavior
Kerr, Peter D.
;
Franco-Santos, Monica
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 56-67
Persistent link: https://www.econbiz.de/10014306694
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