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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of advertising research"
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Print advertising
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Reid, Leonard N.
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
38
Working paper / National Bureau of Economic Research, Inc.
33
NBER Working Paper
29
The journal of media economics
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United Nations publication
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Working paper
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Journal of business research : JBR
19
Research policy : policy, management and economic studies of science, technology and innovation
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Economic inquiry : journal of the Western Economic Association International
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CESifo working papers
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JMM : the international journal on media management
15
SpringerLink / Bücher
15
1999/2000: Country reviews
14
Journal of political economy
14
Organization : the critical journal of organization, theory and society
14
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
14
The American economic review
14
Econometric Institute research papers
13
International journal of hospitality management
13
Critical perspectives on accounting : an international journal for social and organizational accountability
12
Journal of advertising
12
Journal of business ethics : JOBE
12
Journal of current issues and research in advertising : JCIRA
12
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
12
World economic and financial surveys
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Applied economics letters
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Discussion paper series / IZA
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of marketing communications
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RatSWD working paper series
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Discussion paper / Centre for Economic Policy Research
10
Publizistik : Vierteljahreshefte für Kommunikationsforschung
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The journal of economic perspectives : EP ; a journal of the American Economic Association
10
Applied economics
9
European journal of marketing : EJM
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Journal of economic literature
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ECONIS (ZBW)
58
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1
A guide to getting published in the Journal of Advertising Research : helping researchers write successful articles and a salute to best paper and best reviewer : editor's desk
Campbell, Colin L.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 106-108
Persistent link: https://www.econbiz.de/10014317739
Saved in:
2
A scientometric study of the journal of advertising research : prominent contributors and research themes from 1996 to 2019
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013325472
Saved in:
3
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
4
Consumer reactions to animal and human models in print ads : how animals and people in ads influence the purchase-decision journey
Trivedi, Rohit H.
;
Teichert, Thorsten
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 426-438
Persistent link: https://www.econbiz.de/10012495772
Saved in:
5
Can your advertisement go abstract without affecting willingness to pay? : product-centered versus lifestyle content in luxury brand print advertisements
Massara, Francesco
;
Scarpi, Daniele
;
Porcheddu, Daniele
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10012293493
Saved in:
6
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
7
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research
Robson, Karen
;
Pitt, Leyland F.
;
West, Douglas C.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
Saved in:
8
The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
Saved in:
9
Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
; …
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
Saved in:
10
Trends in advertising research : a longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010
Kim, Kyongseok
;
Hayes, Jameson L.
;
Avant, J. Adam
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 296-316
Persistent link: https://www.econbiz.de/10010408859
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