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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"The American economic review"
~isPartOf:"World economic and financial surveys"
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Print advertising
29
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Advertising effects
20
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14
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
The American economic review
World economic and financial surveys
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
38
Working paper / National Bureau of Economic Research, Inc.
33
NBER Working Paper
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The journal of media economics
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United Nations publication
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Research policy : policy, management and economic studies of science, technology and innovation
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Economic inquiry : journal of the Western Economic Association International
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1999/2000: Country reviews
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CESifo working papers
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JMM : the international journal on media management
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SpringerLink / Bücher
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Journal of political economy
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Organization : the critical journal of organization, theory and society
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Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
14
Econometric Institute research papers
13
International journal of hospitality management
13
Critical perspectives on accounting : an international journal for social and organizational accountability
12
Journal of advertising
12
Journal of business ethics : JOBE
12
Journal of current issues and research in advertising : JCIRA
12
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
12
Applied economics letters
11
Discussion paper series / IZA
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of marketing communications
11
RatSWD working paper series
11
Discussion paper / Centre for Economic Policy Research
10
Publizistik : Vierteljahreshefte für Kommunikationsforschung
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The journal of economic perspectives : EP ; a journal of the American Economic Association
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Applied economics
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European journal of marketing : EJM
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ECONIS (ZBW)
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1
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
2
Replication and economics journal policies
Höffler, Jan H.
- In:
The American economic review
107
(
2017
)
5
,
pp. 52-55
Persistent link: https://www.econbiz.de/10011782621
Saved in:
3
The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
Saved in:
4
Trends in advertising research : a longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010
Kim, Kyongseok
;
Hayes, Jameson L.
;
Avant, J. Adam
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 296-316
Persistent link: https://www.econbiz.de/10010408859
Saved in:
5
Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
Saved in:
6
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
7
Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Alvarez, Cecilia M. O.
;
Uribe, Rodrigo
;
De-La-Torre, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
Saved in:
8
The economic history of the American Economic Review : a century's explosion of economics research
Margo, Robert A.
- In:
The American economic review
101
(
2011
)
1
,
pp. 9-35
Persistent link: https://www.econbiz.de/10009235980
Saved in:
9
100 years of the American Economic Review : the top 20 articles
Arrow, Kenneth Joseph
;
Bernheim, Bert Douglas
; …
- In:
The American economic review
101
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10009235994
Saved in:
10
Is your product really green? : a content analysis to reassess green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011453877
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