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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The American economic review"
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Search: subject:"Zeitschrift"
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Print advertising
15
Printwerbung
15
Advertising effects
10
Werbewirkung
10
Fachzeitschrift
7
Journal
7
Advertising
5
USA
5
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Zeitschrift
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print advertising
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1911-2011
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American Economic Association
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27
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English
26
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McCabe, Mark J.
3
Neijens, Peter C.
2
Rubinfeld, Daniel L.
2
Uribe, Rodrigo
2
Alvarez, Cecilia M. O.
1
Andras, Trina Larsen
1
Arrow, Kenneth Joseph
1
Belch, George E.
1
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1
Bernheim, Bert Douglas
1
Bodur, Muzaffer
1
Bu, Kyunghee
1
Burgers, Christian
1
Chang, Chun-tuan
1
De-La-Torre, Ricardo León
1
Edlin, Aaron S.
1
Feldstein, Martin S.
1
Gentzkow, Matthew Aaron
1
Graves, Philip E.
1
Guo, Ying-zhi
1
Heath, Robert
1
Höffler, Jan H.
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Iscioglu, Tutku Eker
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Jao, Po-chen
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Kim, Donghoon
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Konijn, Elly
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Kwak, Hyokjin
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Manzur, Enrique
1
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1
Margo, Robert A.
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McFadden, Daniel
1
Mikkonen, Ilona
1
Mueller, Barbara
1
Mullainathan, Sendhil
1
Nepomuceno, Marcelo Vinhal
1
Nevo, Aviv
1
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American Economic Association
2
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International journal of advertising : the quarterly review of marketing communications
The American economic review
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
38
Working paper / National Bureau of Economic Research, Inc.
33
NBER Working Paper
29
The journal of media economics
27
United Nations publication
27
Journal of advertising research
25
Working paper
22
Journal of business research : JBR
19
Research policy : policy, management and economic studies of science, technology and innovation
19
Journal of advertising : official publication of the American Academy of Advertising
18
Economic inquiry : journal of the Western Economic Association International
17
CESifo working papers
15
JMM : the international journal on media management
15
SpringerLink / Bücher
15
1999/2000: Country reviews
14
Journal of political economy
14
Organization : the critical journal of organization, theory and society
14
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
14
Econometric Institute research papers
13
International journal of hospitality management
13
Critical perspectives on accounting : an international journal for social and organizational accountability
12
Journal of advertising
12
Journal of business ethics : JOBE
12
Journal of current issues and research in advertising : JCIRA
12
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
12
World economic and financial surveys
12
Applied economics letters
11
Discussion paper series / IZA
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of marketing communications
11
RatSWD working paper series
11
Discussion paper / Centre for Economic Policy Research
10
Publizistik : Vierteljahreshefte für Kommunikationsforschung
10
The journal of economic perspectives : EP ; a journal of the American Economic Association
10
Applied economics
9
European journal of marketing : EJM
9
Journal of economic literature
9
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ECONIS (ZBW)
29
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1
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
2
Replication and economics journal policies
Höffler, Jan H.
- In:
The American economic review
107
(
2017
)
5
,
pp. 52-55
Persistent link: https://www.econbiz.de/10011782621
Saved in:
3
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
4
Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Alvarez, Cecilia M. O.
;
Uribe, Rodrigo
;
De-La-Torre, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
Saved in:
5
The economic history of the American Economic Review : a century's explosion of economics research
Margo, Robert A.
- In:
The American economic review
101
(
2011
)
1
,
pp. 9-35
Persistent link: https://www.econbiz.de/10009235980
Saved in:
6
100 years of the American Economic Review : the top 20 articles
Arrow, Kenneth Joseph
;
Bernheim, Bert Douglas
; …
- In:
The American economic review
101
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10009235994
Saved in:
7
Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini
;
Zotos, Yorgos
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
Saved in:
8
Papers and proceedings of the annual meeting of the American Economic Association
American Economic Association
-
Menasha, Wis. : Assoc.
;
anfangs: Princeton, NJ : Assoc.
-
12.1899 - 127.2015
Persistent link: https://www.econbiz.de/10000355827
Saved in:
9
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
10
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
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